http://www.consulting-business.com/the-public-relations-campaign-%e2%80%93-two-case-studies.html Consulting Tips, Insider Strategies, Interviews, Jobs, Firms, and Consulting Articles on Management, Marketing, Internet, IT, Services and Much More. Fri, 12 Mar 2010 22:25:34 +0000 http://wordpress.org/?v=2.7 hourly 1 http://www.consulting-business.com/the-public-relations-campaign-%e2%80%93-two-case-studies.html/comment-page-1#comment-4167 Herson Castillo Sun, 28 Jun 2009 03:38:48 +0000 http://www.consulting-business.com/?p=2062#comment-4167 No matter how many press releases, media alerts, events, etc. get placed out there for the media to ingest and then proceed to disseminate, if there is no creative, newsworthy angle to cover, with a hint of social media infused, a campaign will not fully blast off and capture an audience to the point where their perception about a product, news story or message will chance. No matter how many press releases, media alerts, events, etc. get placed out there for the media to ingest and then proceed to disseminate, if there is no creative, newsworthy angle to cover, with a hint of social media infused, a campaign will not fully blast off and capture an audience to the point where their perception about a product, news story or message will chance.

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