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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Tag Archives: Marketing Consulting Services
Marketing Mondays: Build Your Consulting Business by Writing Articles
The first time I wrote an article for a business publication I got 3 emails from business owners that had read my article and wanted to hire me. The next article got more inquiries and all I did was write! … (READ MORE…)
Marketing Mondays: Take Your Marketing Out of the Building
I’m sure there have been some scientific studies on this topic. If there haven’t there sure should be. I’ve talked with enough professionals to know that the biggest fear most people face in the business world is taking action. Well, … (READ MORE…)
Marketing Mondays: The Value Bait
Sam told me a story the other day about one of his students that lives right on the waterfront. To catch crab and prawns they go to their dock each day, find some mussels that have attached themselves to the … (READ MORE…)
Marketing Mondays: Consulting By-Products and Selling More to Your Clients
Good morning Marketing Monday peoples! Welcome back. In the creation and delivery of most products and services by-products are produced. The majority of business owners and consultants pay little attention to these. They ignore them or don’t even know they … (READ MORE…)
Marketing Mondays: How to Take Your Marketing Skills to Other Industries
I was on the 22nd floor of a downtown skyscraper. Headquarters of a large financial business. Sitting in the boardroom with the company’s owner waiting for the division managers to arrive. When they did the President introduced me to the … (READ MORE…)
Marketing Mondays: The Only 3 Ways to Increase Your Sales
There are only 3 ways to increase consulting sales. It doesn’t matter what type of business you run, what kind of consulting you specialize in. There are only three… Here they are: #1 You can increase the number of clients … (READ MORE…)
Marketing Mondays: Discover the True Value of Your Customers
One big mistake that many business owners and consultants make is not understanding the true value of a client or customer. A customer that pays you $500/mo or $5000 for a project is worth just that, right? Wrong! It’s critical … (READ MORE…)
The Biggest Mistake You Can Make with Your Marketing
Many business owners and consultants experience periods of feast followed by famine. The main cause of this completely unnecessary situation is a lack of consistent marketing. Marketing done on a consistent basis wins every time in comparison to random spurts … (READ MORE…)
Why Your Marketing Needs Many Touches
I was doing some research for a client in the financial space the other day and came upon this research from Grant Hicks. Even if you’re not in the financial field there is a great takeaway here for marketers all … (READ MORE…)
The Curse of Salt and Pepper Marketing For Consultants
Maybe its because of the society we live in today. When you see ads online for “I made $3000 last month working only 2 hours at home in my pajamas” become more common than seeing someone reading a printed newspaper, … (READ MORE…)
