Many people see getting on TV as the holy grail to getting publicity. Oprah was the leader in making careers overnight. Other shows don’t necessarily have the same instant influence that Oprah had, but a four-minute segment on a major morning talk or news show can still have that magic formula effect.
You would want to understand the culture of the company. You would want to know what kind of products or services had been successful for them and the way they like those things packaged.
While getting on TV can be a powerful way for coaches and consultants to increase their sales and grow their consulting businesses on the spot it can also be something of a dud if not done correctly. Here are three ways to get on TV and them make your appearance count.
1. Write a segment not a pitch.
When I work with my clients I write up a segment – exactly what you would see if you watched the show – that caters to the hosts strengths and personality. I’ve watched the shows so I have a sense of the subject matter they like to cover and the format they prefer. I’ve read up on as much as I can to best angle my segment to the preferences of the hosts and show. CONTINUE READING »











