
Good morning Marketing Monday peoples! Welcome back.
In the creation and delivery of most products and services by-products are produced.
The majority of business owners and consultants pay little attention to these. They ignore them or don’t even know they exist.
The majority of business owners and consultants pay little attention to these. They ignore them or don’t even know they exist.
Identifying your consulting by-products and marketing them can bring a whole new stream of revenue for you and your business.
Take the consultant that gives presentations and seminars on a regular basis. She decides to compile all her notes and teachings and creates a webinar that she charges for. That’s a by-product. Taking that and creating videos or a book out of it would be another by-product. New income streams.
The web designer is busy creating websites for his clients. He finds himself creating many websites for lawyers. Rather than continuing on business as usual, he decides to launch a service of website templates designed specifically for law firms. It’s a targeted and popular offering. It generates new revenue.
What by-products are you overlooking?









