I’m sure there have been some scientific studies on this topic. If there haven’t there sure should be.
I’ve talked with enough professionals to know that the biggest fear most people face in the business world is taking action.
Well, actually, let me clarify that…
When I say “taking action” I don’t mean writing an article, fixing your website, making an advertisement, writing a consulting proposal – those are all important things – but they are what I call ‘building’.
By taking action I mean picking up the phone and setting meetings with prospective customers. Getting out of your office and meeting with potential buyers. And spending money on actual marketing and advertising.
By taking action I mean picking up the phone and setting meetings with prospective customers.
Consultants and business owners will do anything they can to delay doing these things, even though they know that they need to do them.
Here’s the thing. It’s understandable that many people find doing these things uncomfortable. Most people don’t like calling people they know out of the blue. Or requesting a meeting. Or spending their money. But that’s what separates the successful people from the ones that keep talking about success.
Want to make more money? Take out a piece of paper right now and write down all the things you KNOW you should do for your business but that you keep delaying for one reason or another (we all have them).
Once you’ve got that list, each day or a couple times a week, DO one of them. Don’t think about it….just do it!
The results will astound you.
