Business Consulting Buzz

Long-term Sales Strategy Targeted at Initially Hostile and Distrustful Clients

Philippe Huysveld — Thu, 17 May 2012 12:00:41 +0000

Hard sell or Cold calling techniques can work very well when you are in your “comfort zone” or sales territory. You might be able to pass the “gate keeper” or even to convince the initially hostile client of the beauty … (READ MORE...)

Long-term Sales Strategy Targeted at Initially Hostile and Distrustful Clients is a post from: Business Consulting Buzz

Marketing Mondays: Strategic Consulting Partnerships

Michael Zipursky — Mon, 14 May 2012 13:00:41 +0000

You don’t have to do everything yourself you know? Consultants often feel they have to offer every service and do every task by themselves. Connect with other professionals that can offer complimentary services to you and watch your business soar. … (READ MORE...)

Marketing Mondays: Strategic Consulting Partnerships is a post from: Business Consulting Buzz

37 Ways to Effectively Present Your Services without Looking like a Rookie

Zahib Ziaweet — Sat, 12 May 2012 13:00:39 +0000

Nobody wants to look like a rookie. But if your unprepared, don’t have a core message, are unfocused with your marketing, then you can be viewed as a Newbie. I’ve seen professionals wasting money trying to advertise but if there … (READ MORE...)

37 Ways to Effectively Present Your Services without Looking like a Rookie is a post from: Business Consulting Buzz

Productivity Hack for Consultants: The Buddy Trick to Getting More Done

Michael Zipursky — Thu, 10 May 2012 13:00:56 +0000

Do you want to get more done each week? As a consultant it’s common to find yourself being distracted throughout the day. Both by external forces: Phone ringing Email notifications Children or Family Deliveries And the list goes on… As … (READ MORE...)

Productivity Hack for Consultants: The Buddy Trick to Getting More Done is a post from: Business Consulting Buzz

Persuasion for Consultants: Book Review

Michael Zipursky — Wed, 09 May 2012 23:58:46 +0000

Arlene Dickinson’s story could be called one of Rags to Riches. The co-star of one of Canada’s most popular TV shows, Dragons Den (the equivalent America’s Shark Tank), has gone from living a life of desperation to one of glamour … (READ MORE...)

Persuasion for Consultants: Book Review is a post from: Business Consulting Buzz

Marketing Mondays: When and Why Consultants Should Attend Trade Shows

Michael Zipursky — Mon, 07 May 2012 13:00:41 +0000

Should consultants attend trade shows? That’s the question. The answer is, it depends. If you specialize in an area of consulting, attending trade shows for your industry can be a great source of new consulting leads. If you’re a ‘general’ … (READ MORE...)

Marketing Mondays: When and Why Consultants Should Attend Trade Shows is a post from: Business Consulting Buzz

Lessons for Consultants to Lead, Drive Change, and Grow Profits: Book Review

Michael Zipursky — Sat, 05 May 2012 11:00:51 +0000

When I first received a copy of Running the Gauntlet by Jeffrey Hayzlett (published by McGraw Hill), I thought, who is this Hayzlett guy. The name is familiar… Then I remembered, that’s right, he was the CMO (Chief Marketing Officer) … (READ MORE...)

Lessons for Consultants to Lead, Drive Change, and Grow Profits: Book Review is a post from: Business Consulting Buzz

Consulting White Papers: Develop Authority Status

Michael Zipursky — Thu, 03 May 2012 13:00:58 +0000

I received an email from Bruce, a service professional from Texas, asking what I meant by giving away free consulting whitepapers in an article I wrote about Demonstrating Your Consulting Expertise. White papers are used to demonstrate your knowledge in … (READ MORE...)

Consulting White Papers: Develop Authority Status is a post from: Business Consulting Buzz

Marketing Mondays: 5 Ways to Use Client Surveys

Michael Zipursky — Mon, 30 Apr 2012 13:00:29 +0000

Mondaaaayyyy! Ready for another week? Here we go… Surveys. The word just sounds boring. The average person doesn’t get excited about surveys. But you my friend are not the average person, right? Surveys make you jump for joy, correct? Ok, … (READ MORE...)

Marketing Mondays: 5 Ways to Use Client Surveys is a post from: Business Consulting Buzz

Essential Elements in Your Elevator Sales Pitch

Sarika Periwal — Sun, 29 Apr 2012 13:00:15 +0000

If you have not heard of the term “elevator sales pitch” you might be wondering what that is all about. Here is a brief explanation of the concept and an expansion on how to perfect the required elements in your … (READ MORE...)

Essential Elements in Your Elevator Sales Pitch is a post from: Business Consulting Buzz