Business Consulting Buzz

Consulting Lesson from 2 Dentists

Michael Zipursky — Thu, 02 Feb 2012 14:00:21 +0000

This is a tale of two dentists. There is an important business lesson in this which I’ll get to in a minute… This is a tale of two dentists. There is an important business lesson in this which I’ll get … (READ MORE...)

Consulting Lesson from 2 Dentists is a post from: Business Consulting Buzz

Marketing Mondays: Host-Beneficiary Marketing For Consultants

Michael Zipursky — Mon, 30 Jan 2012 14:00:03 +0000

Jay Abraham, one of the leading marketing minds of our time, teaches an extremely powerful marketing strategy called the Host-Beneficiary. Let me give you an example of how this works. You run a yoga studio (or you consult for one). You … (READ MORE...)

Marketing Mondays: Host-Beneficiary Marketing For Consultants is a post from: Business Consulting Buzz

10 Things Clients Hate and How to Avoid Them

Michael Zipursky — Thu, 26 Jan 2012 14:00:04 +0000

I just read a series of great posts on Andrew Sobel’s blog on “Things Clients Hate.” I thought you’d see value in these and so I’ll share the top 10 with you today, plus my notes on each… A generic … (READ MORE...)

10 Things Clients Hate and How to Avoid Them is a post from: Business Consulting Buzz

Marketing Mondays: Take Your Marketing Out of the Building

Michael Zipursky — Mon, 23 Jan 2012 14:00:52 +0000

I’m sure there have been some scientific studies on this topic. If there haven’t there sure should be. I’ve talked with enough professionals to know that the biggest fear most people face in the business world is taking action. Well, … (READ MORE...)

Marketing Mondays: Take Your Marketing Out of the Building is a post from: Business Consulting Buzz

The Blitz Model to Sales Consulting: Interview with Andrea Sittig-Rolf

Michael Zipursky — Thu, 19 Jan 2012 13:00:42 +0000

How does someone in sales go from working as an employee to starting her own sales consulting firm and generating over $1Million in revenue? In this interview you’ll learn from Andrea Sittig-Rolf, the president and founder of BlitzMasters. Andrea’s clients … (READ MORE...)

The Blitz Model to Sales Consulting: Interview with Andrea Sittig-Rolf is a post from: Business Consulting Buzz

Marketing Mondays: Consultants! How to Test and Track Your Advertising

Michael Zipursky — Mon, 16 Jan 2012 14:00:47 +0000

When I first got started in the marketing business the concept of testing and tracking your marketing and advertising was quite foreign. Don’t get me wrong, there were plenty of experienced people that were doing it – and they were … (READ MORE...)

Marketing Mondays: Consultants! How to Test and Track Your Advertising is a post from: Business Consulting Buzz

Why Schools Are Broken and Reading Sucks: How to Really Learn

Michael Zipursky — Thu, 12 Jan 2012 14:00:42 +0000

My friend and first rate consultant, Aarni Heiskanen owner of AE Partners, recently shared some research he found on the Harvard Business Review website regarding learning and retaining the information we consume. One look at this diagram and you quickly … (READ MORE...)

Why Schools Are Broken and Reading Sucks: How to Really Learn is a post from: Business Consulting Buzz

Find Your (Company’s) Next Competitive Edge: Book Review

Michael Zipursky — Wed, 11 Jan 2012 12:16:44 +0000

Find Your Next is a book about business processes. Yet not processes in the way we’ve come to know them. In the field of business, what works for one company won’t necessarily work for another. Even if you’re armed with … (READ MORE...)

Find Your (Company’s) Next Competitive Edge: Book Review is a post from: Business Consulting Buzz

Marketing Mondays: The Value Bait

Michael Zipursky — Mon, 09 Jan 2012 14:00:57 +0000

Sam told me a story the other day about one of his students that lives right on the waterfront. To catch crab and prawns they go to their dock each day, find some mussels that have attached themselves to the … (READ MORE...)

Marketing Mondays: The Value Bait is a post from: Business Consulting Buzz

Giving Your Business a Marketing Makeover: Book Review

Michael Zipursky — Thu, 05 Jan 2012 14:00:27 +0000

I recently received a package in the mail with a review copy of Gil Effron‘s new book “How to Give Your Business an Extreme Marketing Makeover.” The picture on the front cover has a painter on it. If I’d missed … (READ MORE...)

Giving Your Business a Marketing Makeover: Book Review is a post from: Business Consulting Buzz