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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Working with Consultants
Calling All Consultants: It’s Time to Fail
There’s no time like now to fail. Yeah, I know what you’re thinking, “Damn, Michael, what’s up with all that negativity?” Here’s the thing, there’s nothing wrong with failure itself…it’s the way you handle it that makes it a negative … (READ MORE…)
Getting and Using Consulting Testimonials
Are you collecting testimonials from your consulting clients? What a shame if you’re not. Testimonials are one of the most powerful forms of proof you can offer prospective clients. Not only that but the media enjoy them as well. When … (READ MORE…)
2 Ways Consultants Use Conference Calls to Build Business
There’s no question that one-on-one consulting with clients is the most popular method around. But it’s not the only approach on the block… Conference calls may sound outdated and boring, yet they’re actually very effective lead generators and are great … (READ MORE…)
Guest Post: Keeping the Sales Funnel Full
Today’s guest post is by Greg Gentschev of Brekiri, a business research start-up in San Francisco. Greg spent the past 10 years in consulting, working in areas including growth strategy, competitive analysis, and benchmarking, before moving on to found Brekiri. … (READ MORE…)
Best Strategy for Setting Consultant Fees
First of all, there’s no way I can say that any specific structure of consultant fees are better than others. There’s only what’s best for your situation. So in today’s post I’m going to tell you about what’s been best … (READ MORE…)
Guest Post: Getting Client Buy-In
Today’s guest post is by Greg Gentschev of Brekiri, a business research start-up in San Francisco. Greg spent the past 10 years in consulting, working in areas including growth strategy, competitive analysis, and benchmarking, before moving on to found Brekiri. … (READ MORE…)
What to do when your clients don’t respond
Ever worked with a client that seems all gung ho when you start the project … but as time goes on they seem to become increasingly unresponsive? They don’t reply to your email. You figure their busy so you hold … (READ MORE…)
We’d Love Your Feedback On This
Sam and I keep this blog going because we’ve always wanted to share our experiences with other consultants. We remember what it was like getting started, struggling to build a business and grow it. Giving back is important to us. … (READ MORE…)
Consulting Newsletters
Write a short blurb, hit send and get a client. Sounds like marketing hype, right? It’s not. Here’s why: Some of my best clients came from a newsletter I used to send out. One case in particular demonstrates the power … (READ MORE…)
Consulting Less: A True Client Horror Story
During my years running a brand and marketing business and consulting in Japan I had my share of challenges. One that I remember, and in particular found quite tough at the time, also provided a great lesson I’d like to … (READ MORE…)
