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Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Strategy Consulting
Consulting Fees: Value Based Pricing
You’ve heard the term “Value Based Pricing” before, right? It’s been thrown around like a hot potato for a while, yet it’s still often understood. The power of this pricing strategy can be offered by pretty much anyone in the … (READ MORE…)
Global Consulting with Alan Waldman: Interview
We connected with Alan Waldman PhD to hear his story of becoming a consultant and what it’s like consulting all around the world. Alan is the head of Waldman Biomedical Consultancy and author of Adventures in Global Consulting and Discovered … (READ MORE…)
Looking at the “Strategic” in Consulting
What’s the difference between a regular and a strategic consultant anyways? Well that’s a great question and I’m glad you asked. Basically strategic consulting is the service of offering specialized advice and sound business strategies for you clients overall short … (READ MORE…)
Building Professional Partnerships
Allying yourself and your firm to complimentary consulting businesses, or even other professional services, can greatly increase your potential client base, thanks to reciprocal referrals. For instance, if you are a pr consultant, you could build relationships with legal consultants, and … (READ MORE…)
Advertising for Consultants: Giving Your Message Meaning
It doesn’t matter if you specialize in marketing, SEO consulting, or IT, you should only advertise with purpose and a strategic plan. Generally, one-dimensional advertising is ineffective and lacks foresight by the cost-conscious consultant. One-dimensional advertising is like one roll at … (READ MORE…)
The Consultant’s Blueprint to Success
Your consultancy’s business plan is now structured. You have defined your product line, established your value and targeted your clientele. You are rightfully pleased with your progress. Now is the time to build a blueprint that links your marketing plan to … (READ MORE…)
9 Tips for Strategic Marketing Consultants
Rather than using outdated slogans, elevate your strategic marketing consulting practice to the top with a new age action plan that engages the client on 9 fronts. Areas of Expertise – Establish the fields of expertise where your consulting services … (READ MORE…)
The Search Continues for Strategic Consultants
Strategic marketing consultants who understand the internet listing and ranking system begin with Google. Listing your consultancy’s site with Google is free and an invaluable start to building internet leads – but listing alone won’t get you very far. While … (READ MORE…)
Services In Strategic Consulting
In strategic business consulting the consultant is able to review the present performance of your business and help you to focus your action, on a plan that will help you to grow and expand. If you are an aspiring business … (READ MORE…)
