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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Starting a Consulting Business
Advertising for Consultants: Giving Your Message Meaning
It doesn’t matter if you specialize in marketing, SEO consulting, or IT, you should only advertise with purpose and a strategic plan. Generally, one-dimensional advertising is ineffective and lacks foresight by the cost-conscious consultant. One-dimensional advertising is like one roll at … (READ MORE…)
Working in Harmony with Your Consulting Clients
Every interaction you have with new consulting clients is crucial. From the first handshake and greeting until the last goodbye, everything you do will be observed and filed away in a future reference box. Client communication is something you really … (READ MORE…)
Handling New Consulting Projects
When you’re just starting up your consulting firm you need to develop an action plan or process for deciding which consulting projects are worth pursuing. If you don’t you’ll end up with many headaches and a lot of wasted time. So you need … (READ MORE…)
Business Promotion: Article Writing Strategies
Publishing your consulting articles is an important part of getting your name out to the business and marketing world. Becoming acknowledged as a readable, authoritative source is a gold mine. Consultants who get their articles in the right places get … (READ MORE…)
SEO When Starting a Consulting Business
When you are starting up a consulting business, one of the first places you should be doing research is on the internet. You should first make up a list of strategic keywords and then you’ll want to start looking into your competition. By doing … (READ MORE…)
How to Set Your Consulting Rates
There are several ways you can determine how to set your consulting rates and fees. There really is no right or wrong way to go about this – as long as the result has you being paid what you feel … (READ MORE…)
Defining Your Practice with Strategy
There is a reason why you decided to venture into business consulting, isn’t there? Something that sets you apart. A level of knowledge that’s uncommon or remarkable. On the other hand, maybe years of experience. With so much competition out … (READ MORE…)
Print Media for Marketing Consultant Services
Whatever consulting niche you choose, printed material will form a part of the plan for marketing consultant services to potential clients. Although these days, much of your marketing will probably be carried out online, either on your website, or through … (READ MORE…)
Advertising Methods for Business Consultants
Whether you’re just starting a consulting firm, or looking for more ways to market an existing business, there are probably numerous advertising possibilities you’ve overlooked. Here are a few methods that you might want to look into and consider. Online … (READ MORE…)
It’s all About Location – Where to Start Your Business
When you are starting a consulting business, choosing a location for your business is one of the major steps. If you are on a budget, as most new businesses are, a home office will be your first choice. Here are … (READ MORE…)
