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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Starting a Consulting Business
Getting and Using Consulting Testimonials
Are you collecting testimonials from your consulting clients? What a shame if you’re not. Testimonials are one of the most powerful forms of proof you can offer prospective clients. Not only that but the media enjoy them as well. When … (READ MORE…)
How to Get Consulting Referrals Part 2
In my last post we explored the power or referrals for consultants. Let’s dig deeper in this post… The best way to get referrals is to be extremely specific about the kinds of referrals you want. In my 2nd or … (READ MORE…)
Using LinkedIn for Consulting Sales
So you want to make more sales, do ya? You’ve selected a market to focus on – wise move. So how in the world do you get in front of the people you want to meet? Referrals are great and … (READ MORE…)
Why Are Consultants Choosing to Starve?
Many consultants are choosing to starve. I know it sounds crazy, but it’s true and I have no idea why. They set their consulting fees on an hourly basis. Who else does that? The electrician, the plumber. These can be … (READ MORE…)
Guest Post: How Consultants Should Set Their Fees
Today’s guest post is by Greg Gentschev of Brekiri, and covers some key pointers on how consultants should charge for their fees. Greg spent the past 10 years in consulting, working in areas including growth strategy, competitive analysis, and benchmarking, … (READ MORE…)
The Secret of Having Free Time in Your Consulting Business
Some of my friends can’t believe how much ‘free time’ I have. I just got back from a couple of weeks in Europe. I was off for another couple in the fall, and when some friends from Japan recently came … (READ MORE…)
Guest Post: Getting Client Buy-In
Today’s guest post is by Greg Gentschev of Brekiri, a business research start-up in San Francisco. Greg spent the past 10 years in consulting, working in areas including growth strategy, competitive analysis, and benchmarking, before moving on to found Brekiri. … (READ MORE…)
How Consultants Should Deal With Doubt
If there’s one thing that affects more consultants than anything else, it’s doubt. The uncertainty of not knowing when you’ll get your first client or your next. The drama that takes place in your mind when you’re questioning when your … (READ MORE…)
We’d Love Your Feedback On This
Sam and I keep this blog going because we’ve always wanted to share our experiences with other consultants. We remember what it was like getting started, struggling to build a business and grow it. Giving back is important to us. … (READ MORE…)
Don’t stop finding new consulting clients
You’ve landed a few consulting clients. You’re feeling good about life and the money is starting to come in. At this point you have a few options: You sit back and enjoy the good life. You keep marketing to land … (READ MORE…)
