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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Starting a Consulting Business
38 Marketing Methods to Jumpstart Your Consulting Business
Some consultants don’t market their consulting services enough. Others try and do too many things at once. What you should be doing is focusing on a 2-3 areas of marketing and do them well, very well. When you’ve mastered one … (READ MORE…)
It’s Never Too Late
I spoke with a pr consultant the other day that told me they were unhappy. “Why are you unhappy?” I asked. “I’m an investment consultant, but I don’t feel passionate about my work anymore. I don’t even know if I … (READ MORE…)
Is Now the Best Time to Start a Consulting Business?
There are two schools of thought on this. Many people believe that during a global economic downturn is the best time to start your own business, especially if you’ve lost your job and can’t find a new one. On the … (READ MORE…)
Developing Successful Consulting Habits
Do each day all that can be done that day. You don’t need to overwork or to rush blindly into your work trying to do the greatest possible number of things in the shortest possible time. Don’t try to do … (READ MORE…)
The Consultant’s Guarantee That Makes You Sick
When I first started writing about the importance of consultants offering guarantees to their clients the market was wide open. Hardly anyone was doing it. Things have certainly changed. These days it seems as if every business and commercial is … (READ MORE…)
Shoestring Marketing With a Story
Advertising and marketing is expensive; even internet advertising, which can run into hundreds or thousands of dollars every month depending on your budget. Expense wise it can be you’re damned if you do and damned if you don’t. Maybe money … (READ MORE…)
Consulting Business Names: How to Choose a Great One
So you want a great name for your consulting business? Or maybe you’re tired of your current name and feel its time for a rebranding? Whatever the reason, here is some food for thought when it comes to consulting business … (READ MORE…)
Why Consultants Need Mentors Too
When I first started consulting I thought I knew it all. Okay, maybe not everything, but enough that I didn’t believe I needed someone else’s expertise to help my consulting business grow. I was reading books on marketing, strategy, consulting, … (READ MORE…)
Business Owners and Consultants NEED Help Too
I just witnessed a long time business owner almost go out of business. For the last several weeks he’s fought to keep what he’s built. Unfortunately, he may still lose his business. As I heard this news I couldn’t help … (READ MORE…)
The Danger of Giving Up Too Easily
You start a project, something comes up and it never gets finished. You have a great idea for a marketing campaign. Your mind gets all excited by the possibilities and how much money it’s going to make you. But you … (READ MORE…)
