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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Running a Consulting Business
One Project, Many Clients – How to Succeed
It is challenging enough to serve one client at a time. How can a consultant serve a group of clients in the same project and be successful? Forming a multi-client group There are two routes to handling group projects: either … (READ MORE…)
Best Consulting Clients Deserve More
Who are your best consulting clients? It probably won’t take you very long to figure out who they are. Although I should clarify. When I say “best” I don’t mean the ‘friendliest’ or ‘nicest’ or even your ‘favorite’ clients. By … (READ MORE…)
Collaborating Your Way to More Profits
If you’re looking for new consulting clients you may not have to look as far as you think. There are marketing opportunities all around us. Unfortunately, our heads our usually stuck in the sand and focused on the status quo. … (READ MORE…)
10 Tips for Improving Consulting Sales
Aarni Heiskanen is a service innovation consultant and entrepreneur from Finland. His company, AE Partners, helps clients strategize and innovate B2B services. Aarni has been involved in pioneering Internet businesses in Finland. And also runs, Thinking Business (In Finnish Language), … (READ MORE…)
Why Consultants Need to Be Excellent
How excellent are you at what you do? Some believe they are, most are not. Few try to be, even fewer ‘make it’. Being excellent at what you do isn’t about being the best … it’s about being better than … (READ MORE…)
Relationship Marketing Expert: Mari Smith
Mari Smith is one of the world’s foremost relationship marketing experts and is coauthor of Facebook Marketing: An Hour A Day. Mari writes a blog, and her speaking engagements can be found here. She is also a popular guest blogger … (READ MORE…)
The Reality of Success in Consulting
Do you really want to succeed in consulting? Really? Most people say they want to … yet, it’s pretty clear that what they say and what they do are two different things. People put together these grand business ideas and … (READ MORE…)
Consultants Building Syndrome – How to Avoid It
Most consultants have what I call ‘Build Syndrome.’ They keep busy building things for their business that deliver them little to no results. They stay home and create a new business card, brochure, website, or a fancy consultants marketing plan. … (READ MORE…)
Measuring ROI: A Costly Mistake Made By Many
Most people are scared to make a purchase. $5 or $10 isn’t a big deal, but as soon as you get over that magic threshold where the amount becomes ‘something you have to think about‘ – things change. The human … (READ MORE…)
Communication Skills are Your Consulting Advantage
I sent Sarah an email with all the details she required and asked her to confirm that she received it? I never heard back. Tom told me he’d get in touch with me tomorrow morning – he didn’t call until … (READ MORE…)
