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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Running a Consulting Business
Managing Client Satisfaction
Customer delight. Exceeding expectations. 360 degree feedback….there are buzzwords aplenty for the simple notions of keeping clients happy and getting feedback from them to help us improve as consultants. But what should you actually do on a project? When you … (READ MORE…)
The “SEV’s Bread” Marketing Method
It’s time for a good old marketing story folks. If you’re like me it will make you smile and you may even gain a valuable business insight from it. The other day I was in an elevator with a friend … (READ MORE…)
Why Consultants Need Mentors Too
When I first started consulting I thought I knew it all. Okay, maybe not everything, but enough that I didn’t believe I needed someone else’s expertise to help my consulting business grow. I was reading books on marketing, strategy, consulting, … (READ MORE…)
Finding Casual Consulting Clients at Business Networking Events
Should you invite someone to invest in your consulting services if you’ve just met them while networking? Well, some very smart schools of thought would say that… “You should never pitch your consulting services to people you meet at business … (READ MORE…)
Business Owners and Consultants NEED Help Too
I just witnessed a long time business owner almost go out of business. For the last several weeks he’s fought to keep what he’s built. Unfortunately, he may still lose his business. As I heard this news I couldn’t help … (READ MORE…)
Is Your Schedule Productive?
Our productivity and success in business is evident in the schedules that we follow. Can you account for every hour of your day? Do you breeze through the day filling your time with mindless activity that makes you feel busy … (READ MORE…)
The Danger of Giving Up Too Easily
You start a project, something comes up and it never gets finished. You have a great idea for a marketing campaign. Your mind gets all excited by the possibilities and how much money it’s going to make you. But you … (READ MORE…)
8 Speaking Tips for Consultants
Not too long ago I got a call from one of the country’s largest banks. They asked if I’d give a marketing presentation to some of their business customers. A few weeks later I gave a talk to 30 business … (READ MORE…)
Consulting Case Studies: How to Make Them Work
Marketing your services through education is one of the most effective marketing approaches you can take. For example, you can give a presentation, offer a seminar, write a book, white paper or serve up a case study – just to … (READ MORE…)
Consulting Sales: Focusing On What’s Really Important
Not too long ago I wrote a post about an issue that affects many consultants, what I call ‘Build Syndrome‘. The response was positive. It seems like the post really resonated with many of our readers and we received a … (READ MORE…)
