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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Running a Consulting Business
Affordable Design for Consultants
Some people will want to have my head on a platter for today’s post. I’m talking about old school designers and creatives. People that make their income by providing design services to businesses. Why will they be so unhappy with … (READ MORE…)
8 Simple Graphics to Increase Conversion Rates and How You Can Easily Outsource Them
When I first got my start online back in 1999, I assembled my initial website using Microsoft FrontPage. At the time people accessed the Internet using a dial-up connection and it was just excruciatingly slow. It took ages to load … (READ MORE…)
10 Tips to Sell without “Selling”
The rules of selling have changed in recent years – for the better. Nobody liked being sold to. Nobody ever appreciated the hidden motives of the pushy sales person who had a quota to meet and relied on commissions to … (READ MORE…)
Developing Successful Consulting Habits
Do each day all that can be done that day. You don’t need to overwork or to rush blindly into your work trying to do the greatest possible number of things in the shortest possible time. Don’t try to do … (READ MORE…)
The Consultant’s Guarantee That Makes You Sick
When I first started writing about the importance of consultants offering guarantees to their clients the market was wide open. Hardly anyone was doing it. Things have certainly changed. These days it seems as if every business and commercial is … (READ MORE…)
Obsessed by Your Consulting Business? Join the Club!
When I had a regular job as an employee, I found it fairly easy to have a good work-life balance. I made it clear that my family was my priority, and after I left the office, I rarely checked e-mail … (READ MORE…)
How Well Do You Really Listen?
I went into a meeting the other day with a client. There were several of us sitting around the table and we got into talking about a new strategy. Of course, I became excited about the idea and starting speaking … (READ MORE…)
Take 5 to Keep Yourself Going
Find yourself getting sleepy at the computer? Writers block setting in? Does your brain feel cloudy? Feel your motivation level drop off at certain times throughout the day? These are all common symptoms of fatigue and lack of focus (I … (READ MORE…)
Avoid Ending a Consulting Project Before It Even Starts
A big mistake many new consultants make is replying to toxic questions from clients too quickly. Why toxic? I call them toxic because if you answer them too quickly they can be the demise of your project – even before … (READ MORE…)
Mobile Manners Are Messed Up
Manner up! Seriously…there are way too many people these days that seem to have forgotten what having manners is all about. They may tell you that they are married, but it’s like their phone has become their life partner. Always … (READ MORE…)
