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Category Archives: Business Consulting
10X Business Growth: How an Engineer Turned Consultant Uses Marketing Automation
Interview Transcript Mike Zipursky: Hi, everyone. It’s Michael Zipursky here and I’d like to welcome you to another show. Today, we have Steve Gordon with us from Steve Gordon Marketing Florida. Steve took an engineering consulting firm from $250,000 to …CONTINUE READING »
Research Reveals How to Establish Social Proof to Grow Your Business
Research Reveals How to Establish Social Proof to Grow Your Business – Click Here to ReTweet Marketing is all about positioning. Your job is to get in front of your ideal client and cultivate and grow the perception that you …CONTINUE READING »
10 Referral Strategies to Grow Your Consulting Business
You will have a hard time finding a service professional, or any business owner for that matter, that believes referrals are not their best source of business. 2 Benefits of Referrals In almost every case, referrals are the least expensive …CONTINUE READING »
How to Make More and Work Less with Business Systems: Book Review
I’ve just finished and put down my copy of “Work the System: The Simpe Mechanics of Making More and Working Less” by Sam Carpenter, and it’s got me thinking… I’ve been involved in building and running 6 companies to this …CONTINUE READING »
Marketing Mondays: Why You Need to Be a Content Creator
We’ve talked about building your consulting business by writing articles. Another great way to market your products and services is through creating free content. You can put together a white paper, report, or video. Many consultants and business owners have …CONTINUE READING »
Give Attention to Marketing Your Consulting Services
It was 7am on a wet and dark winter morning and I was walking into a local coffee shop for a meeting. Back story: A friend of mine asked me to meet with Dennis. I was told he was a …CONTINUE READING »
Making the Cheese as a Freelance Writer – Lessons to Learn from “Who Moved My Cheese”
In 1989, Spencer Johnson published a motivational book entitled “Who Moved My Cheese.” The New York bestseller explains the different approaches people take in dealing with change in their work and lives. So why am I telling you all this? …CONTINUE READING »
Marketing Mondays: Build Your Consulting Business by Writing Articles
The first time I wrote an article for a business publication I got 3 emails from business owners that had read my article and wanted to hire me. The next article got more inquiries and all I did was write! …CONTINUE READING »
Marketing Mondays: Speaking Strategies for Consultants
Speaking as a consultant can double your current income. In fact, it can often replace your income completely. Speakers get anywhere from $500-$25,000 per talk (some more). As a marketing channel it’s a great way to expand awareness for your …CONTINUE READING »
Consulting Fees: How Should You Package Yours?
A consultant is someone who, when asked a question, provides an answer and recommends action. In simple terms, they recommend or even tell people what to do. The role of a consultant is to provide advice geared at solving problems …CONTINUE READING »
