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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Running a Consulting Business
Essential Elements in Your Elevator Sales Pitch
If you have not heard of the term “elevator sales pitch” you might be wondering what that is all about. Here is a brief explanation of the concept and an expansion on how to perfect the required elements in your … (READ MORE…)
Marketing Mondays: Offering Consulting Presentations
Have a dream consulting client that you’d like to land but are unsure of how to get your foot in the door? Here’s a business strategy that often works… Educate Them Put together an educational presentation that will provide value … (READ MORE…)
How to Make More and Work Less with Business Systems: Book Review
I’ve just finished and put down my copy of “Work the System: The Simpe Mechanics of Making More and Working Less” by Sam Carpenter, and it’s got me thinking… I’ve been involved in building and running 6 companies to this … (READ MORE…)
Marketing for Consultants: Strategies, Budget, ROI and More: Survey Results
We recently conducted a survey on marketing for consultants where we asked our readers 3 questions: What type of marketing do you spend the most time on? Which of the above has made your business the most money? How much … (READ MORE…)
Realize Your Consulting Potential
The other day I had a coaching call with a business owner from Texas. He had an interesting situation. He’d been in the business world for many years. He achieved a level of business success that most would find admirable. … (READ MORE…)
LinkedIn for Consultants: Mind Your Manners
Not a day goes by that I don’t get an invitation from someone around the world to connect with them on LinkedIn. Right now I have 39 invitations… Of the all the connection requests I receive, I only accept maybe … (READ MORE…)
3 Reasons to Hire an Accountant for Your Consulting Business
Successful entrepreneurs know the value of a dollar. They spend deliberately; they don’t let a nickel out the door unless they’re sure it’s going to contribute to the business’ success. When you’re starting a new business, you have to maximize … (READ MORE…)
Marketing Mondays: Why You Need to Be a Content Creator
We’ve talked about building your consulting business by writing articles. Another great way to market your products and services is through creating free content. You can put together a white paper, report, or video. Many consultants and business owners have … (READ MORE…)
Give Attention to Marketing Your Consulting Services
It was 7am on a wet and dark winter morning and I was walking into a local coffee shop for a meeting. Back story: A friend of mine asked me to meet with Dennis. I was told he was a … (READ MORE…)
Making the Cheese as a Freelance Writer – Lessons to Learn from “Who Moved My Cheese”
In 1989, Spencer Johnson published a motivational book entitled “Who Moved My Cheese.” The New York bestseller explains the different approaches people take in dealing with change in their work and lives. So why am I telling you all this? … (READ MORE…)
