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Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Public Relations Consulting
Public Relations and Marketing Via Book Publishing
To many freelance or small business consultants, the publishing industry is a scary one that seems inaccessible to them. Large scale traditional publishers are in the business of publishing books that sell. If your book will not generate excitement, create … (READ MORE…)
Book Promotion for Consultants
Whichever means of publishing you have selected, the completion of a book will substantially boost your consulting marketing power. Every instance of book promotion increases your consultancy’s image, brand and value. When promoting your book, always focus on promotion. If … (READ MORE…)
Get the Word Out: Consulting Speaking Opportunities
A business or marketing consultant that masters new technologies or business strategies, thinks outside the box and can deliver a powerful twist on relevant content will be in high demand for speaking at events. The majority of industry speakers are … (READ MORE…)
Business Promotion: Article Writing Strategies
Publishing your consulting articles is an important part of getting your name out to the business and marketing world. Becoming acknowledged as a readable, authoritative source is a gold mine. Consultants who get their articles in the right places get … (READ MORE…)
6 Golden Keys to Getting Published
Your consulting firm’s marketing plan does not permit a haphazard approach to any aspect of your marketing plan. Writing requires consistency and commitment. This is your chance to establish a voice, demonstrate your consulting skills and build a following loaded … (READ MORE…)
Promote Your Consulting Services With Writing
Anytime a marketing consultant puts pen to paper, a statement is being made. The printed, or published, word reflects upon the author and the company they represent. Print or online published articles can spread your consulting firm’s name and attract … (READ MORE…)
Thinking about Hiring a PR Consultant?
Business and marketing consultants, who are considering doing a publicity campaign as part of their marketing plan, often, consider hiring a public relations consultant or firm. PR consultants have credentials and contacts that can generate immediate results. One reason that … (READ MORE…)
Your Public Relations Media Plan
As you work through your overall publicity and consulting marketing plans make sure to capitalize and focus on media attention. Publicity should enhance your consultancy’s name and product recognition. Prospective clients might not remember the content of your exact message, but if done … (READ MORE…)
Publicity Works!
Many business and marketing consulting practices misunderstand publicity and its value. A sound publicity campaign can be central to the success of your strategic marketing plan. With today’s fixation on 24/7 news, media sources are eager to get fresh insights, new … (READ MORE…)
Online Marketing for Your Consulting Business
You may not know this, but online marketing is one of the fastest growing marketing choices globally. As a consultant, your computer is probably the most important tool in your business. That’s the same for people the world over. People … (READ MORE…)
