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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Public Relations Consulting
Interpreting a Public Relations Brief
When you start working as a pr consultant, whether as a freelance public relations consultant, or in an employee capacity, for one or for many clients, you will receive a brief from each client, for each project. Being able to … (READ MORE…)
Finding Clients for Your PR Consulting Business
When launching any new business, finding clients is one of the major concerns, and a pr consultancy is no different. So where do you, as a new pr consultancy owner, find the clients you need to get your business going? … (READ MORE…)
Getting into PR Consulting
Becoming a PR Consultant, or even launching your own public relations firm seems to be a profession that is open to all who have the necessary skills. There are several ways you can get involved in public relations, and here … (READ MORE…)
Become a Public Relations Consultant
What is the first picture that comes to mind when you think of a public relations consultant? Is it the stammering spokesperson releasing a back-pedaling statement after the indiscretions of an elected official become public? Or perhaps it’s the “hired … (READ MORE…)
The Distant Cousins of Public Relations and Advertising
Listening to the news or to talk shows can be mind-boggling these days, not to mention terrifying. There are so many forces driving our economy that pundits are desperately seeking someone to blame it on. Time Magazine recently came out … (READ MORE…)
Marketing Through News and Talk Shows
Getting on local TV and especially radio is not as hard as you may think and it can be a great way to promote your business consultancy. As a marketing savvy consultant, you need to start thinking like this if … (READ MORE…)
Consultants Who Speak – Seize the Moment
At social gatherings, people who push their points too hard or interrupt are not received well. People who listen, who speak when they have something to say and who cut through the murky waters and get to the point garner … (READ MORE…)
Listing Your Marketing Consulting Firm
Your marketing consulting firm will be approached by many types of business directory listing services. Some of these advertising directory services can be very expensive. In conformity with your marketing plan and budget, you will need to make the right … (READ MORE…)
Should Consultants Attend Trade Shows?
I’m sure you’ve heard the buzz about connecting with people at trade shows and conferences. Industry trade shows provide many opportunities for business consultants to strut their stuff. Attending an industry trade show is a budgeting necessity for any consultancies … (READ MORE…)
Improve Business by Speaking Out
Consultants communicate for a living. Your ability to engage clients and articulate your solutions will bear directly upon your success. Consultants who can take those abilities to the stage and embrace an audience will always be busy. Public speaking opportunities … (READ MORE…)
