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Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Public Relations Consulting
The Many Faces of a Public Relations Job
When you decide on a career in public relations, you may see yourself on top of the world planning gala fund raising events or charity balls. Or perhaps you envision your face on national television giving earth-shattering statements amidst a … (READ MORE…)
Your Arsenal in Public Relations Communications
Public relations is all about communications. I know, sounds like a no brainer but there are far too many ‘professionals’ out there that talk the talk but don’t walk the walk. Anyone promised to reply to you by a certain … (READ MORE…)
The Public Relations Campaign – Two Case Studies
Working in public relations can be one of the most fun yet challenging careers in today’s marketplace. If your most prominent characteristic is your creativity and you love the challenge of having an impact on consumer behavior, then creating public … (READ MORE…)
Public Relations Communication, You Talkin’ ta Me?
Someone once observed that the shortest word in the English dictionary that contains the letters abcdef is also one of the essential elements of effective communication: feedback. While the function of mainstream advertising is persuasion through one-way communication, public relations … (READ MORE…)
Sample Public Relations Plan: For A Non-Profit Center
Everyone has heard the expression “Failure to plan is planning to fail.” Nowhere is this statement truer than in PR Consulting. A good public relations plan will make the difference between an effective campaign and failure. The following is an … (READ MORE…)
Creating a Public Relations Crisis Communication Plan
In business a crisis can be defined as “any situation that threatens the integrity or reputation of your company, usually brought on by adverse or negative media attention.” Gosh, that’s a real mouthful. Let’s get real and put this in … (READ MORE…)
Planning a Successful Public Relations Special Event
As a PR consulting professional, at some point in your career you will find yourself planning a public relations special event for your client. This could be a fundraiser, a grand opening, an employee event, or an appreciation dinner, just … (READ MORE…)
Public Relations and Effective Promotional Articles
In our local weekly newspaper there is an ad every week written by a chiropractor. It doesn’t look like an advertisement; it just features one question each week that the chiropractor answers. It is always a question that is general … (READ MORE…)
A Brief History of Public Relations
“In a truly democratic society, everything depends upon the consent of the public.” Thomas Jefferson With the emergence of the Industrial Revolution in the late eighteenth and early nineteenth centuries, public opinion was turning sour on the industrial world. The … (READ MORE…)
What do PR Consultants Do?
PR Consulting is one of those careers everyone seems to have heard of, but very people know what they actually do. The role of a pr consultant can vary, and can include writing, for example press releases, public speaking, organizing … (READ MORE…)
