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Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Public Relations Consulting
Getting Your Press Release Published
What is a Press Release? Simply stated, in PR consulting the press release is a short (preferably one page) written announcement that is intended for the news media in hopes that they will write a story about your topic. When … (READ MORE…)
The Public Relations Press Kit
The PR professional has many tools in his toolbox, but most would agree that one of the most valuable public relations tools is the press kit. Somewhat elaborately designed, the press kit is a compilation of thorough background information on … (READ MORE…)
Effective PR and Media Relations
A good reputation is more valuable than money. Publilius Syrus (~100 BC), Maxims1 In the eyes of a journalist there are two kinds of PR professionals – the kind they run to for information and the kind they run from. … (READ MORE…)
The Right Medium for PR and Media Relations
Critical to the success of a public relations consulting professional is media relations. Simply put, media relations can be defined as developing relationships with journalists for the purpose of furthering an organization’s message. Depending on the concept you want communicated, … (READ MORE…)
Developing a Powerful PR and Media Relations Plan
As a public relations professional, media relations must be a critical part of your overall process. Good media coverage can be worth tens of thousands of dollars in advertising, and often much more. However, as with anything in life, it … (READ MORE…)
Part 2: Public Relations Press Conference – Making It Memorable
In part 1 of public relations press conferences, I covered the basics of holding a PR press conference that will generate an audience, but if you want it to make a significant impact your presentation needs to memorable and impressionable. … (READ MORE…)
Part 1: Public Relations Press Conference – Tips for PR Consultants
What if you threw a party and no one came? It would be hurtful and embarrassing, to say the least. Well, if, during your career as a public relations professional, you hold a press conference that bombs, it’s not just … (READ MORE…)
A Case Study in Global Public Relations
There is a familiar story in the world of the global public relations industry that effectively illustrates the necessity of intercultural communications. There is no indication that the story is any truer than George Washington and the cherry tree, but … (READ MORE…)
Public Relations Strategies: Dealing With a Crisis
About.com defines a crisis as “any situation that threatens the integrity or reputation of your company, usually brought on by adverse or negative media attention.” When a business or other organization suffers a major crisis, how that crisis is handled … (READ MORE…)
Media in Public Relations: Making the Media Work
It seems, at times, that everyone loves to hate the media. Politicians blame the media for their downfall. Political parties blame the media for the success of the other side. Pundits blame the media for the demoralization of our country. … (READ MORE…)
