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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Public Relations Consulting
8 Speaking Tips for Consultants
Not too long ago I got a call from one of the country’s largest banks. They asked if I’d give a marketing presentation to some of their business customers. A few weeks later I gave a talk to 30 business … (READ MORE…)
Marketing & PR Expert: Kevin Dugan
Kevin Dugan is an award-winning marketing and public relations expert based in Cincinnati, Ohio. A founder of Cincinnati Social Media, a mentor to startups at The Brandery and marketing director at Empower MediaMarketing, Kevin has more than 18 years industry … (READ MORE…)
Using LinkedIn for Consulting Sales
So you want to make more sales, do ya? You’ve selected a market to focus on – wise move. So how in the world do you get in front of the people you want to meet? Referrals are great and … (READ MORE…)
Public Relations Consultants to Help Bailout Greece
If you’re a public relations consultant I thought you’d find an article I just came across interesting. According to Bloomberg, the country of Greece is looking for a PR firm to help protect its image and even enhance it in … (READ MORE…)
We’d Love Your Feedback On This
Sam and I keep this blog going because we’ve always wanted to share our experiences with other consultants. We remember what it was like getting started, struggling to build a business and grow it. Giving back is important to us. … (READ MORE…)
Consulting Newsletters
Write a short blurb, hit send and get a client. Sounds like marketing hype, right? It’s not. Here’s why: Some of my best clients came from a newsletter I used to send out. One case in particular demonstrates the power … (READ MORE…)
Consulting Challenges – Be Prepared
As a consultant the day will come when you get kicked in the pants by a real consulting challenge. Not literally, of course, (at least I haven’t had that experience)…but something will happen and it will shake you up. I … (READ MORE…)
Crisis Management and Being Prepared to Respond
When a large corporation like Exxon has a sudden crisis that could threaten the future of the company, such as the Valdez oil spill, they immediately bring in the big guns – top PR consulting firms that specialize in crisis … (READ MORE…)
Public Relations and Crisis Communication: Getting Ready for the Storm
A relatively new practice in public relations is crisis communication. Probably the most high-profile example of this is the tragic disappearance of the young high school graduate, Natalie Holloway. This young girl was celebrating her passage from childhood to adulthood … (READ MORE…)
Planning a Public Relations Special Event It’s Party Time!
Every four years it’s the event at which everyone who’s anyone in the world of the elite wants to be seen. Men in black ties and women in elegant flowing gowns drift gracefully across the dance floor to the music … (READ MORE…)
