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Category Archives: Public Relations Consulting
Speaking Fees: Establishing Your Value
Speaking fees, like consulting fees, should be about the value you deliver. Some of you may think that doesn’t sound right. And I can understand that, especially considering some of the conversations I’ve had with some speakers. You should focus …CONTINUE READING »
3 Ways Consultants and Coaches Can Get on TV: And Double or Triple Their Business
Many people see getting on TV as the holy grail to getting publicity. Oprah was the leader in making careers overnight. Other shows don’t necessarily have the same instant influence that Oprah had, but a four-minute segment on a major …CONTINUE READING »
How To Get Your Consulting Business In The Media
Click to Retweet “How To Get Your Consulting Business In The Media” Most businesses reach a point where they realize they too can benefit from getting featured in the media. One problem many people find is that the word ‘publicity‘ …CONTINUE READING »
A Marketing Disaster and How To Avoid It
Wow! I just got off the phone with an employee from a bakery. For one of my businesses we decided to send a little treat in the mail to each of our customers – just an unexpected way of saying …CONTINUE READING »
8 Speaking Tips for Consultants
Not too long ago I got a call from one of the country’s largest banks. They asked if I’d give a marketing presentation to some of their business customers. A few weeks later I gave a talk to 30 business …CONTINUE READING »
Marketing & PR Expert: Kevin Dugan
Kevin Dugan is an award-winning marketing and public relations expert based in Cincinnati, Ohio. A founder of Cincinnati Social Media, a mentor to startups at The Brandery and marketing director at Empower MediaMarketing, Kevin has more than 18 years industry …CONTINUE READING »
Using LinkedIn for Consulting Sales
So you want to make more sales, do ya? You’ve selected a market to focus on – wise move. So how in the world do you get in front of the people you want to meet? Referrals are great and …CONTINUE READING »
Public Relations Consultants to Help Bailout Greece
If you’re a public relations consultant I thought you’d find an article I just came across interesting. According to Bloomberg, the country of Greece is looking for a PR firm to help protect its image and even enhance it in …CONTINUE READING »
We’d Love Your Feedback On This
Sam and I keep this blog going because we’ve always wanted to share our experiences with other consultants. We remember what it was like getting started, struggling to build a business and grow it. Giving back is important to us. …CONTINUE READING »
Consulting Newsletters
Write a short blurb, hit send and get a client. Sounds like marketing hype, right? It’s not. Here’s why: Some of my best clients came from a newsletter I used to send out. One case in particular demonstrates the power …CONTINUE READING »
