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Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Marketing Mondays
Marketing Mondays: Strategic Consulting Partnerships
You don’t have to do everything yourself you know? Consultants often feel they have to offer every service and do every task by themselves. Connect with other professionals that can offer complimentary services to you and watch your business soar. … (READ MORE…)
Marketing Mondays: When and Why Consultants Should Attend Trade Shows
Should consultants attend trade shows? That’s the question. The answer is, it depends. If you specialize in an area of consulting, attending trade shows for your industry can be a great source of new consulting leads. If you’re a ‘general’ … (READ MORE…)
Marketing Mondays: 5 Ways to Use Client Surveys
Mondaaaayyyy! Ready for another week? Here we go… Surveys. The word just sounds boring. The average person doesn’t get excited about surveys. But you my friend are not the average person, right? Surveys make you jump for joy, correct? Ok, … (READ MORE…)
Marketing Mondays: Offering Consulting Presentations
Have a dream consulting client that you’d like to land but are unsure of how to get your foot in the door? Here’s a business strategy that often works… Educate Them Put together an educational presentation that will provide value … (READ MORE…)
Marketing Mondays: Networking Sucks! Unless You Do It the Right Way
How’s your Monday going? I gotta say, most networking events suck! You walk into the building where the event is taking place, look around and wonder what to do next. Two things generally happen. You decide to make a move … (READ MORE…)
Marketing Mondays: Breaking Down the 80/20 Rule for Consultants
Paretto’s Principle. Also called the 80/20 rule. I’m sure you’ve heard of it. 80% of your results come from 20% of what you do. This principle can be applied to many things in life. As a business owner and consultant … (READ MORE…)
Marketing Mondays: Tips to Demonstrate Your Expertise
Magical Monday! Grab your cup of coffee, glass of wine or whatever suits you best… Social media provides many ways for business owners and consultants to ‘get out there’ and demonstrate their consulting expertise. One powerful way to do this … (READ MORE…)
Marketing Mondays: Why You Can’t Succeed Alone
Myth or truth: Professionals don’t need help because they are professionals? This is common myth. It’s understandable why people fool themselves into thinking this. If you’re such an expert in your area why would you need the help of someone … (READ MORE…)
Marketing Mondays: Become an Expert By Writing a Book
Ever noticed that the most successful consultants have written a book? This is no coincidence my friend. Writing a book establishes your credibility and authority like no other way out there. There are many ways to publish a book. You … (READ MORE…)
Marketing Mondays: The Case for Marketing as a Problem Solver
Marketing doesn’t always have to be about something you do externally. It doesn’t have to be an ad campaign, direct mail, social media, and so on. A great way to generate more business for your consulting practice is to get … (READ MORE…)
