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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Marketing Consulting
Consultants Shouldn’t Blow Smoke
For consultants there are really only two things of importance: the results they generate for their clients and their reputation. The other day Sam and I went to listen to a famous marketing legend talk about his business and the … (READ MORE…)
Guest Post: Getting Client Buy-In
Today’s guest post is by Greg Gentschev of Brekiri, a business research start-up in San Francisco. Greg spent the past 10 years in consulting, working in areas including growth strategy, competitive analysis, and benchmarking, before moving on to found Brekiri. … (READ MORE…)
Marketing Blunder Many Consultants Make
Many consultants have trouble marketing their services. This is generally judged by the number of new clients they land over a given period of time. I believe what makes this such a challenge for many is their lack of action … (READ MORE…)
Email Marketing for Consultants
In my last post, Consulting Newsletters, I shared with you the story of how using email newsletters has landed me some big clients. Today I’m going to share how to set up and use these newsletters effectively. Select an Email … (READ MORE…)
Consulting Newsletters
Write a short blurb, hit send and get a client. Sounds like marketing hype, right? It’s not. Here’s why: Some of my best clients came from a newsletter I used to send out. One case in particular demonstrates the power … (READ MORE…)
Referral Marketing for Consultants
There is one secret to making referral marketing really work for your consulting business. It doesn’t require any fancy techniques. You don’t need to purchase a huge system to study it. The secret is to make getting referrals easy. I … (READ MORE…)
Don’t stop finding new consulting clients
You’ve landed a few consulting clients. You’re feeling good about life and the money is starting to come in. At this point you have a few options: You sit back and enjoy the good life. You keep marketing to land … (READ MORE…)
How to Become a Consultant – Part 6: Client Relations
Now that your marketing has paid off your busy working with your new clients. At this point many consultants fall into a trap – they don’t take good care of their clients. They say they’ll call on a certain day … (READ MORE…)
Sell More Consulting Services by Selling Less
How can you sell more consulting services by selling less? There is a way … and I’m going to tell you what it’s all about. You walk into a meeting with a prospective client. You show them your fancy brochure … (READ MORE…)
Guest Post: Before the Thunder Rolls
Today’s guest post is written by veteran consultant, Rebel Brown of People Who Know. This is her 3rd post in an exciting series all about doing proper Market Launches. Rebel has just released her most recent Ebook called “Rolling Thunder” … (READ MORE…)
