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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Marketing Consulting
Balancing Marketing Consulting Services vs. Client Work
Today’s question comes from Shelley Conway. “I am in the second year of my consulting practice and I struggle with the balance of managing my time between delivering for a client engagement and business development for future work.” Shelley has … (READ MORE…)
Word of Mouth Marketing for Consultants
Word of mouth marketing is usually the most inexpensive and effective form of marketing a consultant can have in their arsenal. Let’s save getting into the details of advanced techniques and strategies (we’ll cover that in an upcoming post). What’s … (READ MORE…)
8 Speaking Tips for Consultants
Not too long ago I got a call from one of the country’s largest banks. They asked if I’d give a marketing presentation to some of their business customers. A few weeks later I gave a talk to 30 business … (READ MORE…)
Marketing Consulting Promotions
Whether you celebrate Christmas, Hanukkah or any other holiday at this time of year … now is a great time to approach your clients or prospective clients with a special promotion. Successful marketers always find a way to make the … (READ MORE…)
Marketing & PR Expert: Kevin Dugan
Kevin Dugan is an award-winning marketing and public relations expert based in Cincinnati, Ohio. A founder of Cincinnati Social Media, a mentor to startups at The Brandery and marketing director at Empower MediaMarketing, Kevin has more than 18 years industry … (READ MORE…)
Relationship Marketing Expert: Mari Smith
Mari Smith is one of the world’s foremost relationship marketing experts and is coauthor of Facebook Marketing: An Hour A Day. Mari writes a blog, and her speaking engagements can be found here. She is also a popular guest blogger … (READ MORE…)
Online Marketing Checklists for Consultants
Last time we shared with you marketing checklists and to continue on that path here are several resource for online marketing checklists. The Internet Marketing Checklist for Small Business Online Marketing Channel Checklist Web Marketing Checklist Advanced Email Marketing Checklist … (READ MORE…)
Marketing Checklists for Consultants
We know many of you find checklists, templates and forms useful and that’s why we included many of our favorite custom ones in our Consulting Success System. The web has many great resources and we wanted to share some of … (READ MORE…)
Marketing Consultant Jay Ehret
Jay Ehret is a marketing consultant, speaker and owner of The Marketing Spot and blogger at The Marketing Spot Blog. He works with his clients to build their brands, create memorable customer experiences and develop effective advertising. A love of … (READ MORE…)
Getting and Using Consulting Testimonials
Are you collecting testimonials from your consulting clients? What a shame if you’re not. Testimonials are one of the most powerful forms of proof you can offer prospective clients. Not only that but the media enjoy them as well. When … (READ MORE…)
