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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Marketing Consulting
Marketing Mondays: How to Take Your Marketing Skills to Other Industries
I was on the 22nd floor of a downtown skyscraper. Headquarters of a large financial business. Sitting in the boardroom with the company’s owner waiting for the division managers to arrive. When they did the President introduced me to the … (READ MORE…)
Marketing Mondays: The Only 3 Ways to Increase Your Sales
There are only 3 ways to increase consulting sales. It doesn’t matter what type of business you run, what kind of consulting you specialize in. There are only three… Here they are: #1 You can increase the number of clients … (READ MORE…)
Marketing Mondays: Discover the True Value of Your Customers
One big mistake that many business owners and consultants make is not understanding the true value of a client or customer. A customer that pays you $500/mo or $5000 for a project is worth just that, right? Wrong! It’s critical … (READ MORE…)
The Biggest Mistake You Can Make with Your Marketing
Many business owners and consultants experience periods of feast followed by famine. The main cause of this completely unnecessary situation is a lack of consistent marketing. Marketing done on a consistent basis wins every time in comparison to random spurts … (READ MORE…)
Why Your Marketing Needs Many Touches
I was doing some research for a client in the financial space the other day and came upon this research from Grant Hicks. Even if you’re not in the financial field there is a great takeaway here for marketers all … (READ MORE…)
How to Make Networking Work
Networking is important. It helps you build business relationships. It helps you make sales. And it creates connections with people that can play a big role in your success. I know, I know. Business networking isn’t ‘easy’… Networking does take … (READ MORE…)
38 Marketing Methods to Jumpstart Your Consulting Business
Some consultants don’t market their consulting services enough. Others try and do too many things at once. What you should be doing is focusing on a 2-3 areas of marketing and do them well, very well. When you’ve mastered one … (READ MORE…)
The Forgotten Marketing Approach
Caring for your consulting clients is marketing. You may not know it to be. It may not be in the usual sense. But it is. The American Marketing Association provides this definition of marketing: “Marketing is the activity, set of … (READ MORE…)
Shoestring Marketing With a Story
Advertising and marketing is expensive; even internet advertising, which can run into hundreds or thousands of dollars every month depending on your budget. Expense wise it can be you’re damned if you do and damned if you don’t. Maybe money … (READ MORE…)
How to Write Effective Mails for Email Marketing
Email is one of the most powerful marketing tools ever! But it can be real tricky and may cause excessive damage if used carelessly. So here are some tips and tricks that will help make your marketing campaign a success. … (READ MORE…)
