Business Consulting Buzz » Marketing Consulting

Marketing Mondays: Host-Beneficiary Marketing For Consultants

Michael Zipursky — Mon, 30 Jan 2012 14:00:03 +0000

Jay Abraham, one of the leading marketing minds of our time, teaches an extremely powerful marketing strategy called the Host-Beneficiary. Let me give you an example of how this works. You run a yoga studio (or you consult for one). You … (READ MORE...)

Marketing Mondays: Host-Beneficiary Marketing For Consultants is a post from: Business Consulting Buzz

Marketing Mondays: Take Your Marketing Out of the Building

Michael Zipursky — Mon, 23 Jan 2012 14:00:52 +0000

I’m sure there have been some scientific studies on this topic. If there haven’t there sure should be. I’ve talked with enough professionals to know that the biggest fear most people face in the business world is taking action. Well, … (READ MORE...)

Marketing Mondays: Take Your Marketing Out of the Building is a post from: Business Consulting Buzz

Marketing Mondays: Consultants! How to Test and Track Your Advertising

Michael Zipursky — Mon, 16 Jan 2012 14:00:47 +0000

When I first got started in the marketing business the concept of testing and tracking your marketing and advertising was quite foreign. Don’t get me wrong, there were plenty of experienced people that were doing it – and they were … (READ MORE...)

Marketing Mondays: Consultants! How to Test and Track Your Advertising is a post from: Business Consulting Buzz

Marketing Mondays: The Value Bait

Michael Zipursky — Mon, 09 Jan 2012 14:00:57 +0000

Sam told me a story the other day about one of his students that lives right on the waterfront. To catch crab and prawns they go to their dock each day, find some mussels that have attached themselves to the … (READ MORE...)

Marketing Mondays: The Value Bait is a post from: Business Consulting Buzz

Giving Your Business a Marketing Makeover: Book Review

Michael Zipursky — Thu, 05 Jan 2012 14:00:27 +0000

I recently received a package in the mail with a review copy of Gil Effron‘s new book “How to Give Your Business an Extreme Marketing Makeover.” The picture on the front cover has a painter on it. If I’d missed … (READ MORE...)

Giving Your Business a Marketing Makeover: Book Review is a post from: Business Consulting Buzz

Marketing Mondays: Consulting By-Products and Selling More to Your Clients

Michael Zipursky — Mon, 02 Jan 2012 14:00:35 +0000

Good morning Marketing Monday peoples! Welcome back. In the creation and delivery of most products and services by-products are produced. The majority of business owners and consultants pay little attention to these. They ignore them or don’t even know they … (READ MORE...)

Marketing Mondays: Consulting By-Products and Selling More to Your Clients is a post from: Business Consulting Buzz

Marketing Mondays: Differentiating Your Consulting Services

Michael Zipursky — Mon, 19 Dec 2011 14:00:12 +0000

I had a coaching call the other day with an experienced business owner that wanted my advice on how to position his consulting services in his market. His challenge was that he’d chosen an extremely competitive market and he was … (READ MORE...)

Marketing Mondays: Differentiating Your Consulting Services is a post from: Business Consulting Buzz

Marketing Mondays: The Danger of Penny Pinching Your Marketing

Michael Zipursky — Mon, 12 Dec 2011 14:00:05 +0000

Two consultants left their consulting firm at the same time to open their own business. One decided not to spend money on marketing. Rather he chose the free route. He kept very busy doing everything that he could to ‘get … (READ MORE...)

Marketing Mondays: The Danger of Penny Pinching Your Marketing is a post from: Business Consulting Buzz

Marketing Mondays: Creating Your Dream List of Consulting Clients

Michael Zipursky — Mon, 05 Dec 2011 14:00:34 +0000

Chet Holmes in his wonderful book The Ultimate Sales Machine teaches the methods he used to grow several businesses into multi-million dollar empires. One of the most powerful concepts he shares is that of the Dream Client list. In our … (READ MORE...)

Marketing Mondays: Creating Your Dream List of Consulting Clients is a post from: Business Consulting Buzz

Marketing Mondays: Remove the Risk and Land More Consulting Clients

Michael Zipursky — Mon, 07 Nov 2011 14:00:47 +0000

Want to land more clients and close more deals? Remove the risk. Offering a guarantee shows confidence in the product or service that you provide. The stronger your guarantee the more you eliminate the risk that your prospective client feels … (READ MORE...)

Marketing Mondays: Remove the Risk and Land More Consulting Clients is a post from: Business Consulting Buzz