Our Consulting Course
Consulting
Success
SystemOur most popular course teaches you how to become a more successful consultant. Packed with strategies, techniques and action steps to help you land more clients and increase your income.
Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
Featured In…
Fees Calculator
Visit The Consulting Fees Calculator »
Category Archives: Marketing Consulting
37 Ways to Effectively Present Your Services without Looking like a Rookie
Nobody wants to look like a rookie. But if your unprepared, don’t have a core message, are unfocused with your marketing, then you can be viewed as a Newbie. I’ve seen professionals wasting money trying to advertise but if there … (READ MORE…)
Marketing Mondays: The Case for Marketing as a Problem Solver
Marketing doesn’t always have to be about something you do externally. It doesn’t have to be an ad campaign, direct mail, social media, and so on. A great way to generate more business for your consulting practice is to get … (READ MORE…)
Marketing Mondays: Why You Need to Be a Content Creator
We’ve talked about building your consulting business by writing articles. Another great way to market your products and services is through creating free content. You can put together a white paper, report, or video. Many consultants and business owners have … (READ MORE…)
Give Attention to Marketing Your Consulting Services
It was 7am on a wet and dark winter morning and I was walking into a local coffee shop for a meeting. Back story: A friend of mine asked me to meet with Dennis. I was told he was a … (READ MORE…)
Marketing Mondays: Build Your Consulting Business by Writing Articles
The first time I wrote an article for a business publication I got 3 emails from business owners that had read my article and wanted to hire me. The next article got more inquiries and all I did was write! … (READ MORE…)
Marketing Mondays: Host-Beneficiary Marketing For Consultants
Jay Abraham, one of the leading marketing minds of our time, teaches an extremely powerful marketing strategy called the Host-Beneficiary. Let me give you an example of how this works. You run a yoga studio (or you consult for one). You … (READ MORE…)
Marketing Mondays: Take Your Marketing Out of the Building
I’m sure there have been some scientific studies on this topic. If there haven’t there sure should be. I’ve talked with enough professionals to know that the biggest fear most people face in the business world is taking action. Well, … (READ MORE…)
Marketing Mondays: Consultants! How to Test and Track Your Advertising
When I first got started in the marketing business the concept of testing and tracking your marketing and advertising was quite foreign. Don’t get me wrong, there were plenty of experienced people that were doing it – and they were … (READ MORE…)
Marketing Mondays: The Value Bait
Sam told me a story the other day about one of his students that lives right on the waterfront. To catch crab and prawns they go to their dock each day, find some mussels that have attached themselves to the … (READ MORE…)
Giving Your Business a Marketing Makeover: Book Review
I recently received a package in the mail with a review copy of Gil Effron‘s new book “How to Give Your Business an Extreme Marketing Makeover.” The picture on the front cover has a painter on it. If I’d missed … (READ MORE…)
