Our Consulting Course
Consulting
Success
SystemOur most popular course teaches you how to become a more successful consultant. Packed with strategies, techniques and action steps to help you land more clients and increase your income.
Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
Featured In…
Fees Calculator
Visit The Consulting Fees Calculator »
Category Archives: Marketing Consulting
Marketing Mondays: Host-Beneficiary Marketing For Consultants
Jay Abraham, one of the leading marketing minds of our time, teaches an extremely powerful marketing strategy called the Host-Beneficiary. Let me give you an example of how this works. You run a yoga studio (or you consult for one). You … (READ MORE…)
Marketing Mondays: Take Your Marketing Out of the Building
I’m sure there have been some scientific studies on this topic. If there haven’t there sure should be. I’ve talked with enough professionals to know that the biggest fear most people face in the business world is taking action. Well, … (READ MORE…)
Marketing Mondays: Consultants! How to Test and Track Your Advertising
When I first got started in the marketing business the concept of testing and tracking your marketing and advertising was quite foreign. Don’t get me wrong, there were plenty of experienced people that were doing it – and they were … (READ MORE…)
Marketing Mondays: The Value Bait
Sam told me a story the other day about one of his students that lives right on the waterfront. To catch crab and prawns they go to their dock each day, find some mussels that have attached themselves to the … (READ MORE…)
Giving Your Business a Marketing Makeover: Book Review
I recently received a package in the mail with a review copy of Gil Effron‘s new book “How to Give Your Business an Extreme Marketing Makeover.” The picture on the front cover has a painter on it. If I’d missed … (READ MORE…)
Marketing Mondays: Consulting By-Products and Selling More to Your Clients
Good morning Marketing Monday peoples! Welcome back. In the creation and delivery of most products and services by-products are produced. The majority of business owners and consultants pay little attention to these. They ignore them or don’t even know they … (READ MORE…)
Marketing Mondays: Differentiating Your Consulting Services
I had a coaching call the other day with an experienced business owner that wanted my advice on how to position his consulting services in his market. His challenge was that he’d chosen an extremely competitive market and he was … (READ MORE…)
Marketing Mondays: The Danger of Penny Pinching Your Marketing
Two consultants left their consulting firm at the same time to open their own business. One decided not to spend money on marketing. Rather he chose the free route. He kept very busy doing everything that he could to ‘get … (READ MORE…)
Marketing Mondays: Creating Your Dream List of Consulting Clients
Chet Holmes in his wonderful book The Ultimate Sales Machine teaches the methods he used to grow several businesses into multi-million dollar empires. One of the most powerful concepts he shares is that of the Dream Client list. In our … (READ MORE…)
Marketing Mondays: Remove the Risk and Land More Consulting Clients
Want to land more clients and close more deals? Remove the risk. Offering a guarantee shows confidence in the product or service that you provide. The stronger your guarantee the more you eliminate the risk that your prospective client feels … (READ MORE…)
