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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Marketing a Consulting Business
2 Ways Consultants Use Conference Calls to Build Business
There’s no question that one-on-one consulting with clients is the most popular method around. But it’s not the only approach on the block… Conference calls may sound outdated and boring, yet they’re actually very effective lead generators and are great … (READ MORE…)
Using LinkedIn for Consulting Sales
So you want to make more sales, do ya? You’ve selected a market to focus on – wise move. So how in the world do you get in front of the people you want to meet? Referrals are great and … (READ MORE…)
Guest Post: How Consultants Should Set Their Fees
Today’s guest post is by Greg Gentschev of Brekiri, and covers some key pointers on how consultants should charge for their fees. Greg spent the past 10 years in consulting, working in areas including growth strategy, competitive analysis, and benchmarking, … (READ MORE…)
Consultants Shouldn’t Blow Smoke
For consultants there are really only two things of importance: the results they generate for their clients and their reputation. The other day Sam and I went to listen to a famous marketing legend talk about his business and the … (READ MORE…)
Public Relations Consultants to Help Bailout Greece
If you’re a public relations consultant I thought you’d find an article I just came across interesting. According to Bloomberg, the country of Greece is looking for a PR firm to help protect its image and even enhance it in … (READ MORE…)
Guest Post: Getting Client Buy-In
Today’s guest post is by Greg Gentschev of Brekiri, a business research start-up in San Francisco. Greg spent the past 10 years in consulting, working in areas including growth strategy, competitive analysis, and benchmarking, before moving on to found Brekiri. … (READ MORE…)
How Consultants Use Call Centers
As a consultant you’re often tight on time. You have clients to deal with, projects to work on, marketing to do …and the list goes on. One area that consultants should give more consideration to is outsourcing. You can outsource … (READ MORE…)
Marketing Blunder Many Consultants Make
Many consultants have trouble marketing their services. This is generally judged by the number of new clients they land over a given period of time. I believe what makes this such a challenge for many is their lack of action … (READ MORE…)
We’d Love Your Feedback On This
Sam and I keep this blog going because we’ve always wanted to share our experiences with other consultants. We remember what it was like getting started, struggling to build a business and grow it. Giving back is important to us. … (READ MORE…)
Email Marketing for Consultants
In my last post, Consulting Newsletters, I shared with you the story of how using email newsletters has landed me some big clients. Today I’m going to share how to set up and use these newsletters effectively. Select an Email … (READ MORE…)
