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Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Marketing a Consulting Business
How to Promote Your Consulting Business Online
The internet provides us what is likely the best way to promote our business consulting services. Regardless what kind of consulting you are in, the web has you covered. Now, I hesitate to say that the internet is the ‘best’ … (READ MORE…)
Consulting Business Names: How to Decide What Works Best
I know some of the readers here at Business Consulting Buzz have been looking for information on how to create a great consulting business name. Since one of my previous companies was an international branding and marketing firm that did quite … (READ MORE…)
Marketing Your Consultancy Using 3rd Parties
When it comes to Marketing your consulting practice the old saying that any publicity is good publicity is not completely true – negative publicity can have dire consequences. In this information age however, where information about literally any topic is … (READ MORE…)
Marketing and Promotion Through Industry Groups
Whatever profession you are involved in, whether it be green business consulting, architecture, legal or medical fields, or even small business, has at least one (and often more) professional associations, groups or organizations. Very often, belonging to one of these … (READ MORE…)
Is Your Business Plan Worthless?
Here’s the value of the term “business plan” – absolutely nothing. I’m not pulling your chain here trying to get you all worked up – I’m being serious. Entrepreneurs, consultants and other business owners often think they have a business … (READ MORE…)
Your Clients Can Help Build Your Business
As you are probably well aware, the strategic business game these days is all about relationships. The market is tougher, competition more prevalent, and we all need to make sure that we build and nurture relationships. One of the indicators … (READ MORE…)
Marketing Through News and Talk Shows
Getting on local TV and especially radio is not as hard as you may think and it can be a great way to promote your business consultancy. As a marketing savvy consultant, you need to start thinking like this if … (READ MORE…)
Consultants Who Speak – Seize the Moment
At social gatherings, people who push their points too hard or interrupt are not received well. People who listen, who speak when they have something to say and who cut through the murky waters and get to the point garner … (READ MORE…)
Listing Your Marketing Consulting Firm
Your marketing consulting firm will be approached by many types of business directory listing services. Some of these advertising directory services can be very expensive. In conformity with your marketing plan and budget, you will need to make the right … (READ MORE…)
Should Consultants Attend Trade Shows?
I’m sure you’ve heard the buzz about connecting with people at trade shows and conferences. Industry trade shows provide many opportunities for business consultants to strut their stuff. Attending an industry trade show is a budgeting necessity for any consultancies … (READ MORE…)
