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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Marketing a Consulting Business
2 Ways Consultants Use Conference Calls to Build Business
There’s no question that one-on-one consulting with clients is the most popular method around. But it’s not the only approach on the block… Conference calls may sound outdated and boring, yet they’re actually very effective lead generators and are great … (READ MORE…)
Using LinkedIn for Consulting Sales
So you want to make more sales, do ya? You’ve selected a market to focus on – wise move. So how in the world do you get in front of the people you want to meet? Referrals are great and … (READ MORE…)
Guest Post: How Consultants Should Set Their Fees
Today’s guest post is by Greg Gentschev of Brekiri, and covers some key pointers on how consultants should charge for their fees. Greg spent the past 10 years in consulting, working in areas including growth strategy, competitive analysis, and benchmarking, … (READ MORE…)
How Consultants Use Call Centers
As a consultant you’re often tight on time. You have clients to deal with, projects to work on, marketing to do …and the list goes on. One area that consultants should give more consideration to is outsourcing. You can outsource … (READ MORE…)
Marketing Blunder Many Consultants Make
Many consultants have trouble marketing their services. This is generally judged by the number of new clients they land over a given period of time. I believe what makes this such a challenge for many is their lack of action … (READ MORE…)
Email Marketing for Consultants
In my last post, Consulting Newsletters, I shared with you the story of how using email newsletters has landed me some big clients. Today I’m going to share how to set up and use these newsletters effectively. Select an Email … (READ MORE…)
Consulting Newsletters
Write a short blurb, hit send and get a client. Sounds like marketing hype, right? It’s not. Here’s why: Some of my best clients came from a newsletter I used to send out. One case in particular demonstrates the power … (READ MORE…)
Referral Marketing for Consultants
There is one secret to making referral marketing really work for your consulting business. It doesn’t require any fancy techniques. You don’t need to purchase a huge system to study it. The secret is to make getting referrals easy. I … (READ MORE…)
Don’t stop finding new consulting clients
You’ve landed a few consulting clients. You’re feeling good about life and the money is starting to come in. At this point you have a few options: You sit back and enjoy the good life. You keep marketing to land … (READ MORE…)
How to Become a Consultant – Part 6: Client Relations
Now that your marketing has paid off your busy working with your new clients. At this point many consultants fall into a trap – they don’t take good care of their clients. They say they’ll call on a certain day … (READ MORE…)
