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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Marketing a Consulting Business
38 Marketing Methods to Jumpstart Your Consulting Business
Some consultants don’t market their consulting services enough. Others try and do too many things at once. What you should be doing is focusing on a 2-3 areas of marketing and do them well, very well. When you’ve mastered one … (READ MORE…)
The Curse of Salt and Pepper Marketing For Consultants
Maybe its because of the society we live in today. When you see ads online for “I made $3000 last month working only 2 hours at home in my pajamas” become more common than seeing someone reading a printed newspaper, … (READ MORE…)
How Do I Attract Their Attention?
A really basic introduction to copywriting. In my previous article, I said that when you identify the problem you solve and who you solve it for, attracting the customer becomes easy. All you need to do is ask them if … (READ MORE…)
The Forgotten Marketing Approach
Caring for your consulting clients is marketing. You may not know it to be. It may not be in the usual sense. But it is. The American Marketing Association provides this definition of marketing: “Marketing is the activity, set of … (READ MORE…)
Shoestring Marketing With a Story
Advertising and marketing is expensive; even internet advertising, which can run into hundreds or thousands of dollars every month depending on your budget. Expense wise it can be you’re damned if you do and damned if you don’t. Maybe money … (READ MORE…)
How to Write Effective Mails for Email Marketing
Email is one of the most powerful marketing tools ever! But it can be real tricky and may cause excessive damage if used carelessly. So here are some tips and tricks that will help make your marketing campaign a success. … (READ MORE…)
The “SEV’s Bread” Marketing Method
It’s time for a good old marketing story folks. If you’re like me it will make you smile and you may even gain a valuable business insight from it. The other day I was in an elevator with a friend … (READ MORE…)
Business Owners and Consultants NEED Help Too
I just witnessed a long time business owner almost go out of business. For the last several weeks he’s fought to keep what he’s built. Unfortunately, he may still lose his business. As I heard this news I couldn’t help … (READ MORE…)
Balancing Marketing Consulting Services vs. Client Work
Today’s question comes from Shelley Conway. “I am in the second year of my consulting practice and I struggle with the balance of managing my time between delivering for a client engagement and business development for future work.” Shelley has … (READ MORE…)
Word of Mouth Marketing for Consultants
Word of mouth marketing is usually the most inexpensive and effective form of marketing a consultant can have in their arsenal. Let’s save getting into the details of advanced techniques and strategies (we’ll cover that in an upcoming post). What’s … (READ MORE…)
