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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Marketing a Consulting Business
Marketing Mondays: Creating Your Dream List of Consulting Clients
Chet Holmes in his wonderful book The Ultimate Sales Machine teaches the methods he used to grow several businesses into multi-million dollar empires. One of the most powerful concepts he shares is that of the Dream Client list. In our … (READ MORE…)
Consulting Sales Secrets: Interview with James Yuille
James Yuille has contributed some very popular posts on Consulting Fees and a series on Consulting Sales. I asked James if we could dig deeper into the sales methodology he’s used so successfully as a consultant and with businesses of … (READ MORE…)
Marketing Mondays: Remove the Risk and Land More Consulting Clients
Want to land more clients and close more deals? Remove the risk. Offering a guarantee shows confidence in the product or service that you provide. The stronger your guarantee the more you eliminate the risk that your prospective client feels … (READ MORE…)
Marketing Mondays: How to Take Your Marketing Skills to Other Industries
I was on the 22nd floor of a downtown skyscraper. Headquarters of a large financial business. Sitting in the boardroom with the company’s owner waiting for the division managers to arrive. When they did the President introduced me to the … (READ MORE…)
Marketing Mondays: The Only 3 Ways to Increase Your Sales
There are only 3 ways to increase consulting sales. It doesn’t matter what type of business you run, what kind of consulting you specialize in. There are only three… Here they are: #1 You can increase the number of clients … (READ MORE…)
Marketing Mondays: Discover the True Value of Your Customers
One big mistake that many business owners and consultants make is not understanding the true value of a client or customer. A customer that pays you $500/mo or $5000 for a project is worth just that, right? Wrong! It’s critical … (READ MORE…)
The Biggest Mistake You Can Make with Your Marketing
Many business owners and consultants experience periods of feast followed by famine. The main cause of this completely unnecessary situation is a lack of consistent marketing. Marketing done on a consistent basis wins every time in comparison to random spurts … (READ MORE…)
Why Your Marketing Needs Many Touches
I was doing some research for a client in the financial space the other day and came upon this research from Grant Hicks. Even if you’re not in the financial field there is a great takeaway here for marketers all … (READ MORE…)
How to Make Networking Work
Networking is important. It helps you build business relationships. It helps you make sales. And it creates connections with people that can play a big role in your success. I know, I know. Business networking isn’t ‘easy’… Networking does take … (READ MORE…)
The Easy Way to Scale Your Consulting Business
The other day I had an amazing experience I just have to share with you. I was working on a project and we needed to collect a lot of data from a couple of websites. Next the data needed to … (READ MORE…)
