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Category Archives: Marketing Consulting
Giving Your Business a Marketing Makeover: Book Review
I recently received a package in the mail with a review copy of Gil Effron‘s new book “How to Give Your Business an Extreme Marketing Makeover.” The picture on the front cover has a painter on it. If I’d missed …CONTINUE READING »
Marketing Mondays: Consulting By-Products and Selling More to Your Clients
Good morning Marketing Monday peoples! Welcome back. In the creation and delivery of most products and services by-products are produced. The majority of business owners and consultants pay little attention to these. They ignore them or don’t even know they …CONTINUE READING »
Marketing Mondays: Differentiating Your Consulting Services
I had a coaching call the other day with an experienced business owner that wanted my advice on how to position his consulting services in his market. His challenge was that he’d chosen an extremely competitive market and he was …CONTINUE READING »
Marketing Mondays: The Danger of Penny Pinching Your Marketing
Two consultants left their consulting firm at the same time to open their own business. One decided not to spend money on marketing. Rather he chose the free route. He kept very busy doing everything that he could to ‘get …CONTINUE READING »
Marketing Mondays: Creating Your Dream List of Consulting Clients
Chet Holmes in his wonderful book The Ultimate Sales Machine teaches the methods he used to grow several businesses into multi-million dollar empires. One of the most powerful concepts he shares is that of the Dream Client list. In our …CONTINUE READING »
Marketing Mondays: Remove the Risk and Land More Consulting Clients
Want to land more clients and close more deals? Remove the risk. Offering a guarantee shows confidence in the product or service that you provide. The stronger your guarantee the more you eliminate the risk that your prospective client feels …CONTINUE READING »
Marketing Mondays: How to Take Your Marketing Skills to Other Industries
I was on the 22nd floor of a downtown skyscraper. Headquarters of a large financial business. Sitting in the boardroom with the company’s owner waiting for the division managers to arrive. When they did the President introduced me to the …CONTINUE READING »
Marketing Mondays: The Only 3 Ways to Increase Your Sales
There are only 3 ways to increase consulting sales. It doesn’t matter what type of business you run, what kind of consulting you specialize in. There are only three… Here they are: #1 You can increase the number of clients …CONTINUE READING »
Marketing Mondays: Discover the True Value of Your Customers
One big mistake that many business owners and consultants make is not understanding the true value of a client or customer. A customer that pays you $500/mo or $5000 for a project is worth just that, right? Wrong! It’s critical …CONTINUE READING »
The Biggest Mistake You Can Make with Your Marketing
Many business owners and consultants experience periods of feast followed by famine. The main cause of this completely unnecessary situation is a lack of consistent marketing. Marketing done on a consistent basis wins every time in comparison to random spurts …CONTINUE READING »
