Category Archives: Marketing Consulting

The Best Marketing Tactic for Consultants

Michael Zipursky | May 6, 2013 | 8 Comments

Click here to ReTweet: The Best Marketing Tactic for Consultants The right marketing strategy and approach can literally have your phone ringing off the hook. Your inbox flooded with inquiries from prospective clients hungry to pay you to help them. Consultants …CONTINUE READING »

How Consultants Make Money – Marketing Survey

Michael Zipursky | March 19, 2013 | Leave a comment

We are doing our annual survey on Marketing for Consultants ( http://goo.gl/6M9Zw ). There are just 10 simple questions for you to answer. And we will then share the results from the whole community with you. This is your chance …CONTINUE READING »

One-to-One Marketing for Consultants – The Message

Bob McCarthy | February 28, 2013 | 1 Comment

The fourth in a series of five articles on one-to-one marketing. If you missed the previous three, here they are: 4 steps The List The Offer Once you have your list and offer in place, it’s time to think about …CONTINUE READING »

One-to-One Marketing for Consultants – 4 Steps

Bob McCarthy | February 7, 2013 | 4 Comments

The first in a series of five articles on one-to-one marketing. Consultants are understandably skittish about marketing – especially overt methods of marketing. Having to reach out and actually sell was never part of the plan. The vast majority of …CONTINUE READING »

Marketing Lesson: Lunch Is On Me

Michael Zipursky | December 31, 2012 | 4 Comments

This is my final Marketing Monday post for this year. That’s right, this is the last for 2012. I hope you’ve been enjoying them. If you have, let me know in the comments below or by emailing me through our …CONTINUE READING »

6 Lessons from a Great Marketing Campaign

Michael Zipursky | September 17, 2012 | 4 Comments

Back in 2009 one campaign submitted to the International Cannes Advertising Festival stole the show by winning a Grand Prix award in 3 categories (direct, online and public relations). This was the first time a campaign had achieved 3 awards …CONTINUE READING »

5 Ways to Get Testimonials for Your Marketing Materials

Michael Zipursky | September 10, 2012 | 8 Comments

I was recently reading an article by Jeffrey Gitomer, the master of sales, where he talks about how to get testimonials. He makes some great points and I’d like to summarize and share them with you today. Use these strategies …CONTINUE READING »

Marketing Mondays: Learning Your Way to Consulting Success

Michael Zipursky | July 30, 2012 | 7 Comments

One of the keys to successful marketing and developing a thriving consulting practice is to constantly be learning. The best and even most experienced marketers I know don’t sit at the beach all day feeling content and comfortable with what …CONTINUE READING »

Marketing Mondays: How to Package Your Skills to Increase Sales

Michael Zipursky | July 23, 2012 | 10 Comments

Hey hey! Welcome back to another session of Marketing Mondays. When you get really good at what you’re doing it’s usually because you’ve figured out a success system that works. Regardless of what challenges your client is facing, you take …CONTINUE READING »

Marketing Mondays: 1 Year Marketing Plan for Consultants

Michael Zipursky | July 16, 2012 | 4 Comments

On average, it takes 7 touches (points of contact) to take someone from being a prospect through to being a paying client. If you’ve been reading the consulting articles on Business Consulting Buzz for a long time or have purchased …CONTINUE READING »