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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Marketing a Consulting Business
Consulting Lesson from 2 Dentists
This is a tale of two dentists. There is an important business lesson in this which I’ll get to in a minute… This is a tale of two dentists. There is an important business lesson in this which I’ll get … (READ MORE…)
Marketing Mondays: Host-Beneficiary Marketing For Consultants
Jay Abraham, one of the leading marketing minds of our time, teaches an extremely powerful marketing strategy called the Host-Beneficiary. Let me give you an example of how this works. You run a yoga studio (or you consult for one). You … (READ MORE…)
Marketing Mondays: Take Your Marketing Out of the Building
I’m sure there have been some scientific studies on this topic. If there haven’t there sure should be. I’ve talked with enough professionals to know that the biggest fear most people face in the business world is taking action. Well, … (READ MORE…)
The Blitz Model to Sales Consulting: Interview with Andrea Sittig-Rolf
How does someone in sales go from working as an employee to starting her own sales consulting firm and generating over $1Million in revenue? In this interview you’ll learn from Andrea Sittig-Rolf, the president and founder of BlitzMasters. Andrea’s clients … (READ MORE…)
Marketing Mondays: Consultants! How to Test and Track Your Advertising
When I first got started in the marketing business the concept of testing and tracking your marketing and advertising was quite foreign. Don’t get me wrong, there were plenty of experienced people that were doing it – and they were … (READ MORE…)
Marketing Mondays: The Value Bait
Sam told me a story the other day about one of his students that lives right on the waterfront. To catch crab and prawns they go to their dock each day, find some mussels that have attached themselves to the … (READ MORE…)
Giving Your Business a Marketing Makeover: Book Review
I recently received a package in the mail with a review copy of Gil Effron‘s new book “How to Give Your Business an Extreme Marketing Makeover.” The picture on the front cover has a painter on it. If I’d missed … (READ MORE…)
Marketing Mondays: Consulting By-Products and Selling More to Your Clients
Good morning Marketing Monday peoples! Welcome back. In the creation and delivery of most products and services by-products are produced. The majority of business owners and consultants pay little attention to these. They ignore them or don’t even know they … (READ MORE…)
Marketing Mondays: Differentiating Your Consulting Services
I had a coaching call the other day with an experienced business owner that wanted my advice on how to position his consulting services in his market. His challenge was that he’d chosen an extremely competitive market and he was … (READ MORE…)
Marketing Mondays: The Danger of Penny Pinching Your Marketing
Two consultants left their consulting firm at the same time to open their own business. One decided not to spend money on marketing. Rather he chose the free route. He kept very busy doing everything that he could to ‘get … (READ MORE…)
