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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Marketing a Consulting Business
Long-term Sales Strategy Targeted at Initially Hostile and Distrustful Clients
Hard sell or Cold calling techniques can work very well when you are in your “comfort zone” or sales territory. You might be able to pass the “gate keeper” or even to convince the initially hostile client of the beauty … (READ MORE…)
Marketing Mondays: Strategic Consulting Partnerships
You don’t have to do everything yourself you know? Consultants often feel they have to offer every service and do every task by themselves. Connect with other professionals that can offer complimentary services to you and watch your business soar. … (READ MORE…)
37 Ways to Effectively Present Your Services without Looking like a Rookie
Nobody wants to look like a rookie. But if your unprepared, don’t have a core message, are unfocused with your marketing, then you can be viewed as a Newbie. I’ve seen professionals wasting money trying to advertise but if there … (READ MORE…)
Marketing Mondays: When and Why Consultants Should Attend Trade Shows
Should consultants attend trade shows? That’s the question. The answer is, it depends. If you specialize in an area of consulting, attending trade shows for your industry can be a great source of new consulting leads. If you’re a ‘general’ … (READ MORE…)
Consulting White Papers: Develop Authority Status
I received an email from Bruce, a service professional from Texas, asking what I meant by giving away free consulting whitepapers in an article I wrote about Demonstrating Your Consulting Expertise. White papers are used to demonstrate your knowledge in … (READ MORE…)
Marketing Mondays: 5 Ways to Use Client Surveys
Mondaaaayyyy! Ready for another week? Here we go… Surveys. The word just sounds boring. The average person doesn’t get excited about surveys. But you my friend are not the average person, right? Surveys make you jump for joy, correct? Ok, … (READ MORE…)
Marketing Mondays: Offering Consulting Presentations
Have a dream consulting client that you’d like to land but are unsure of how to get your foot in the door? Here’s a business strategy that often works… Educate Them Put together an educational presentation that will provide value … (READ MORE…)
Marketing Mondays: Networking Sucks! Unless You Do It the Right Way
How’s your Monday going? I gotta say, most networking events suck! You walk into the building where the event is taking place, look around and wonder what to do next. Two things generally happen. You decide to make a move … (READ MORE…)
Marketing Mondays: Breaking Down the 80/20 Rule for Consultants
Paretto’s Principle. Also called the 80/20 rule. I’m sure you’ve heard of it. 80% of your results come from 20% of what you do. This principle can be applied to many things in life. As a business owner and consultant … (READ MORE…)
How to market your business online using video
Marketing your business online is something that many business owners struggle with. It is easy to see why this is the case as the online world moves so fast that it is sometimes hard to keep up with current trends. … (READ MORE…)
