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Category Archives: Marketing a Consulting Business
Consulting Proposals: Establishing Your Value to the Project
Under almost every circumstance a consultant should not be charging clients on an hourly basis. If you’ve been reading any of my articles relating to consulting fees over the last several years you know that already. As I coach and …CONTINUE READING »
The Consulting Proposal: A Guide to What It Can and Can’t Do
Over the years I’ve found that many consultants misunderstand the real purpose and place of a consulting proposal. The consulting proposal’s job isn’t to ‘win’ the client, you should have already ‘sold’ the client on your services before submitting the …CONTINUE READING »
The Best Marketing Tactic for Consultants
Click here to ReTweet: The Best Marketing Tactic for Consultants The right marketing strategy and approach can literally have your phone ringing off the hook. Your inbox flooded with inquiries from prospective clients hungry to pay you to help them. Consultants …CONTINUE READING »
3 Psychological Tactics To Land More Consulting Projects
I was re-reading a few books on psychology recently by authors that focus on marketing, advertising and sales…and thought I’d share with you 3 tactics that you can use to win more consulting projects. 1. Make the First Commitment Small …CONTINUE READING »
How to Write a White Paper That Wins Consulting Projects: Interview with Gordon Graham
Click to play: Interview Transcript: Mike Zipursky: Hi, everyone. It’s Michael Zipursky from Business Consulting Buzz. Today, Gordon Graham, we have him on the show. He’s a white paper writer and consultant. He’s worked with Google, Oracle, Intuit among many …CONTINUE READING »
3 Ways Consultants and Coaches Can Get on TV: And Double or Triple Their Business
Many people see getting on TV as the holy grail to getting publicity. Oprah was the leader in making careers overnight. Other shows don’t necessarily have the same instant influence that Oprah had, but a four-minute segment on a major …CONTINUE READING »
Marketing for Consultants: Survey Results [Infographic]
We asked over 10,000 consultants how they market their services, what is and isn’t working for them, and other juicy details about their consulting business. Here are the results from our survey and we welcome you to share this with …CONTINUE READING »
Business Blogging Tips To Grow Your Consulting Blog To 20,000 Visitors A Month
Download the MP3 Click here to share this podcast on Twitter! Michael Zipursky: Hi everyone. It’s Michael Zipursky. Today, I’m very happy to have Tom Treanor with us. Tom is the founder of Right Mix Marketing, a website and a …CONTINUE READING »
How To Get Your Consulting Business In The Media
Click to Retweet “How To Get Your Consulting Business In The Media” Most businesses reach a point where they realize they too can benefit from getting featured in the media. One problem many people find is that the word ‘publicity‘ …CONTINUE READING »
Consultant Questions Q&A
Last week I sent an email to readers of our newsletter (the Consultants Toolkit) list with the opportunity for anyone to ask me a question about being a consultant and the consulting business. I was impressed with the response and …CONTINUE READING »
