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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Guest Articles
Consulting Fees: Do You Charge What You Should?
In my previous article, “Are You Really A Consultant?” I proposed that a consultant is someone who gets paid for providing advice. I assume that if one is getting paid, one is a professional; in other words, seeking to make … (READ MORE…)
Post Sales Follow Ups for Consultants
Ok, you have closed the sale, delivered the service, installed the unit or set up the system. The customer is happy and you made a nice return for your time. Now what? No matter what you sell, after sales follow … (READ MORE…)
6 Biggest Concerns Consultants Have About Starting Up On Their Own
During the week of October 3rd, 2011, Antoinette Oglethorpe, a consultant and former manager of Accenture consulting will be running a series of audio masterclasses to help consultants, coaches and other professionals who want to become self-employed and start up … (READ MORE…)
The Biggest Mistake You Can Make with Your Marketing
Many business owners and consultants experience periods of feast followed by famine. The main cause of this completely unnecessary situation is a lack of consistent marketing. Marketing done on a consistent basis wins every time in comparison to random spurts … (READ MORE…)
Are You Really a Consultant?
When I used an example of a hairdressing product representative giving expert advice in a previous article on this site, one reader commented ‘are we all consultants now?’ The term ‘consultant’ is very loosely defined and its meaning has become … (READ MORE…)
What Pokemon and My 10 Year Old Son Taught Me About Bootstrapping
My 10-year-old son loves Pokemon trading cards, though for the life of me, I don’t understand why. Lately, he’s been taking initiative around the house, doing odd jobs to earn money. Now that he’s got some cash, he’s eager to … (READ MORE…)
How To Get Your Voice Mails Returned
Do you leave messages on answer-phones when you can’t get through? The camp is definitely spilt on this one. Half of the people I speak to leave messages and half do not. Only last week one of my delegates said … (READ MORE…)
Knock Out the Goliaths of the Business World – How to Compete Against a Dominant Brand
Just when you think the start-up struggles are over and your small consulting business is finally on its feet, there are plenty of big power companies to put you back on your toes. Fortunately, there are ways to market your … (READ MORE…)
Asking For the Order in Sales
Way too many salespeople lose orders they should have won. They talk too much, don’t listen enough, pitch too soon and use manipulative closes. Dear old Zig, dear old Tom; you guys made rods for our backs when you taught … (READ MORE…)
The Sales Visit
I’m assuming here that you’re visiting someone who fits your prospect criteria; they have the problem you solve and are open to considering a solution to it. You’ve exchanged pleasantries and have hopefully established some common ground; sports team, kids, … (READ MORE…)
