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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Guest Articles
Google+ for Consultants: The New Social Network on the Block
Social media. It’s becoming a more powerful tool for businesses everyday. But with countless social networks available, which ones will benefit your business and which will just be a waste of time? While there are many answers to this question, … (READ MORE…)
5 Tips to Get Paid By Your Consulting Clients
Working for yourself can bring you unrivalled amounts of freedom that being employed simply won’t give you. However, on the other side of the coin there are also challenges that you will have to learn to deal with that you … (READ MORE…)
SEO vs. PPC: Where Should You Start Your Startup?
Just about everyone in American knows how to work Google; so much so that the term Google has been made into a verb. Yesterday you may have googled a good place to eat, tomorrow you might google directions to your … (READ MORE…)
Creating New Consulting Tools
Every consulting assignment is a learning and development opportunity. One good way to pass on that learning to future clients is to turn your experience into consulting tools. Consulting tools are methods, processes, templates, or software that you can use … (READ MORE…)
From Scenarios to Vision – A Case Study
A fairly large engineering company contacted me some years ago. I only knew the company by name, but they obviously knew me a bit better. One member of their management team had heard me speak at a seminar about creating … (READ MORE…)
Accountability and the Bottle-Neck Factory
One of the issues faced by consultants in the business world today, regardless of the niche, is finding the Bottle-neck factory: locating the source of road blocks and clearing the debris (or building roads around them). Many times, especially in … (READ MORE…)
Consulting Fees: Do You Charge What You Should?
In my previous article, “Are You Really A Consultant?” I proposed that a consultant is someone who gets paid for providing advice. I assume that if one is getting paid, one is a professional; in other words, seeking to make … (READ MORE…)
Post Sales Follow Ups for Consultants
Ok, you have closed the sale, delivered the service, installed the unit or set up the system. The customer is happy and you made a nice return for your time. Now what? No matter what you sell, after sales follow … (READ MORE…)
6 Biggest Concerns Consultants Have About Starting Up On Their Own
During the week of October 3rd, 2011, Antoinette Oglethorpe, a consultant and former manager of Accenture consulting will be running a series of audio masterclasses to help consultants, coaches and other professionals who want to become self-employed and start up … (READ MORE…)
The Biggest Mistake You Can Make with Your Marketing
Many business owners and consultants experience periods of feast followed by famine. The main cause of this completely unnecessary situation is a lack of consistent marketing. Marketing done on a consistent basis wins every time in comparison to random spurts … (READ MORE…)
