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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Featured Articles
Creating New Consulting Tools
Every consulting assignment is a learning and development opportunity. One good way to pass on that learning to future clients is to turn your experience into consulting tools. Consulting tools are methods, processes, templates, or software that you can use … (READ MORE…)
Consulting Fees: Do You Charge What You Should?
In my previous article, “Are You Really A Consultant?” I proposed that a consultant is someone who gets paid for providing advice. I assume that if one is getting paid, one is a professional; in other words, seeking to make … (READ MORE…)
Top 4 Business Plan Mistakes
In our work with many business owners and startups we often see the same repeat mistakes. Here are 4 of the biggest ones: 1. Unrealistic Financial Projections. One of the biggest mistakes made in business plans are unrealistic financial projections. … (READ MORE…)
Marketing Mondays: Discover the True Value of Your Customers
One big mistake that many business owners and consultants make is not understanding the true value of a client or customer. A customer that pays you $500/mo or $5000 for a project is worth just that, right? Wrong! It’s critical … (READ MORE…)
Knock Out the Goliaths of the Business World – How to Compete Against a Dominant Brand
Just when you think the start-up struggles are over and your small consulting business is finally on its feet, there are plenty of big power companies to put you back on your toes. Fortunately, there are ways to market your … (READ MORE…)
Top Ten Technologies to Help Close Consulting Sales
Today’s prospective client is an educated, sophisticated, well-informed and technically savvy professional. Therefore, if you want to play in the game, you must be current on technology as well. Below are the top ten technical tools you need to understand … (READ MORE…)
The Forgotten Marketing Approach
Caring for your consulting clients is marketing. You may not know it to be. It may not be in the usual sense. But it is. The American Marketing Association provides this definition of marketing: “Marketing is the activity, set of … (READ MORE…)
Prioritizing Success
You know the feeling: It’s 5:30, you just got home from work, and today is the day (so was yesterday and the day before) that you promised yourself you would get down to business on that side project you’ve been … (READ MORE…)
Take 5 to Keep Yourself Going
Find yourself getting sleepy at the computer? Writers block setting in? Does your brain feel cloudy? Feel your motivation level drop off at certain times throughout the day? These are all common symptoms of fatigue and lack of focus (I … (READ MORE…)
Managing Client Satisfaction
Customer delight. Exceeding expectations. 360 degree feedback….there are buzzwords aplenty for the simple notions of keeping clients happy and getting feedback from them to help us improve as consultants. But what should you actually do on a project? When you … (READ MORE…)
