Category Archives: Copywriting Consulting

How Do I Attract Their Attention?

A really basic introduction to copywriting. In my previous article, I said that when you identify the problem you solve and who you solve it for, attracting the customer becomes easy. All you need to do is ask them if … (READ MORE…)

Ed Gandia Freelance Copywriter & Consultant

Ed Gandia is a freelance copywriter and consultant specializing in the technology industry. Prior to hitting the world of copy, Ed was in enterprise software and industrial sales for over a decade. In addition to writing copy and consulting, Ed … (READ MORE…)

6 Copywriting Checklists for Consultants

Copywriting is probably one of the most powerful tools a consultant can have in their arsenal. Great copy makes your marketing materials effective and helps you sell. As a service to your client, if your copy produces results, your clients … (READ MORE…)