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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Running a Consulting Business
Marketing Mondays: Build Your Consulting Business by Writing Articles
The first time I wrote an article for a business publication I got 3 emails from business owners that had read my article and wanted to hire me. The next article got more inquiries and all I did was write! … (READ MORE…)
Marketing Mondays: Speaking Strategies for Consultants
Speaking as a consultant can double your current income. In fact, it can often replace your income completely. Speakers get anywhere from $500-$25,000 per talk (some more). As a marketing channel it’s a great way to expand awareness for your … (READ MORE…)
Consulting Fees: How Should You Package Yours?
A consultant is someone who, when asked a question, provides an answer and recommends action. In simple terms, they recommend or even tell people what to do. The role of a consultant is to provide advice geared at solving problems … (READ MORE…)
Google+ for Consultants: The New Social Network on the Block
Social media. It’s becoming a more powerful tool for businesses everyday. But with countless social networks available, which ones will benefit your business and which will just be a waste of time? While there are many answers to this question, … (READ MORE…)
Marketing Mondays: Harness the Power of Newsletters
Newsletters need to get more respect. They are one of the most powerful marketing weapons you can have in your arsenal. They are one of the most powerful marketing weapons you can have in your arsenal. For current clients: You … (READ MORE…)
Consulting Lesson from 2 Dentists
This is a tale of two dentists. There is an important business lesson in this which I’ll get to in a minute… This is a tale of two dentists. There is an important business lesson in this which I’ll get … (READ MORE…)
10 Things Clients Hate and How to Avoid Them
I just read a series of great posts on Andrew Sobel’s blog on “Things Clients Hate.” I thought you’d see value in these and so I’ll share the top 10 with you today, plus my notes on each… A generic … (READ MORE…)
Marketing Mondays: Take Your Marketing Out of the Building
I’m sure there have been some scientific studies on this topic. If there haven’t there sure should be. I’ve talked with enough professionals to know that the biggest fear most people face in the business world is taking action. Well, … (READ MORE…)
Marketing Mondays: Consultants! How to Test and Track Your Advertising
When I first got started in the marketing business the concept of testing and tracking your marketing and advertising was quite foreign. Don’t get me wrong, there were plenty of experienced people that were doing it – and they were … (READ MORE…)
Why Schools Are Broken and Reading Sucks: How to Really Learn
My friend and first rate consultant, Aarni Heiskanen owner of AE Partners, recently shared some research he found on the Harvard Business Review website regarding learning and retaining the information we consume. One look at this diagram and you quickly … (READ MORE…)
