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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Business Consulting
10 Things Clients Hate and How to Avoid Them
I just read a series of great posts on Andrew Sobel’s blog on “Things Clients Hate.” I thought you’d see value in these and so I’ll share the top 10 with you today, plus my notes on each… A generic … (READ MORE…)
Marketing Mondays: Take Your Marketing Out of the Building
I’m sure there have been some scientific studies on this topic. If there haven’t there sure should be. I’ve talked with enough professionals to know that the biggest fear most people face in the business world is taking action. Well, … (READ MORE…)
Marketing Mondays: Consultants! How to Test and Track Your Advertising
When I first got started in the marketing business the concept of testing and tracking your marketing and advertising was quite foreign. Don’t get me wrong, there were plenty of experienced people that were doing it – and they were … (READ MORE…)
Why Schools Are Broken and Reading Sucks: How to Really Learn
My friend and first rate consultant, Aarni Heiskanen owner of AE Partners, recently shared some research he found on the Harvard Business Review website regarding learning and retaining the information we consume. One look at this diagram and you quickly … (READ MORE…)
Marketing Mondays: The Value Bait
Sam told me a story the other day about one of his students that lives right on the waterfront. To catch crab and prawns they go to their dock each day, find some mussels that have attached themselves to the … (READ MORE…)
Marketing Mondays: Consulting By-Products and Selling More to Your Clients
Good morning Marketing Monday peoples! Welcome back. In the creation and delivery of most products and services by-products are produced. The majority of business owners and consultants pay little attention to these. They ignore them or don’t even know they … (READ MORE…)
Best Hosting Companies for Your Consulting Website
Every consultant should have a website or blog. But no consultant should have to deal with the headaches that can come with hosting your website with the wrong company. A common question we get from consultants is “where should I … (READ MORE…)
Marketing Mondays: Differentiating Your Consulting Services
I had a coaching call the other day with an experienced business owner that wanted my advice on how to position his consulting services in his market. His challenge was that he’d chosen an extremely competitive market and he was … (READ MORE…)
Marketing Mondays: The Danger of Penny Pinching Your Marketing
Two consultants left their consulting firm at the same time to open their own business. One decided not to spend money on marketing. Rather he chose the free route. He kept very busy doing everything that he could to ‘get … (READ MORE…)
Demonstrating Your Consulting Expertise
You’re good at what you do, right? I’ll take your word for it because I’m in a good mood and generally a nice guy…but why should anyone else? Seriously. What makes you an expert? Why should a business owner give … (READ MORE…)
