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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Business Consulting
Google+ for Consultants: The New Social Network on the Block
Social media. It’s becoming a more powerful tool for businesses everyday. But with countless social networks available, which ones will benefit your business and which will just be a waste of time? While there are many answers to this question, … (READ MORE…)
Marketing Mondays: Harness the Power of Newsletters
Newsletters need to get more respect. They are one of the most powerful marketing weapons you can have in your arsenal. They are one of the most powerful marketing weapons you can have in your arsenal. For current clients: You … (READ MORE…)
Consulting Lesson from 2 Dentists
This is a tale of two dentists. There is an important business lesson in this which I’ll get to in a minute… This is a tale of two dentists. There is an important business lesson in this which I’ll get … (READ MORE…)
10 Things Clients Hate and How to Avoid Them
I just read a series of great posts on Andrew Sobel’s blog on “Things Clients Hate.” I thought you’d see value in these and so I’ll share the top 10 with you today, plus my notes on each… A generic … (READ MORE…)
Marketing Mondays: Take Your Marketing Out of the Building
I’m sure there have been some scientific studies on this topic. If there haven’t there sure should be. I’ve talked with enough professionals to know that the biggest fear most people face in the business world is taking action. Well, … (READ MORE…)
Marketing Mondays: Consultants! How to Test and Track Your Advertising
When I first got started in the marketing business the concept of testing and tracking your marketing and advertising was quite foreign. Don’t get me wrong, there were plenty of experienced people that were doing it – and they were … (READ MORE…)
Why Schools Are Broken and Reading Sucks: How to Really Learn
My friend and first rate consultant, Aarni Heiskanen owner of AE Partners, recently shared some research he found on the Harvard Business Review website regarding learning and retaining the information we consume. One look at this diagram and you quickly … (READ MORE…)
Marketing Mondays: The Value Bait
Sam told me a story the other day about one of his students that lives right on the waterfront. To catch crab and prawns they go to their dock each day, find some mussels that have attached themselves to the … (READ MORE…)
Marketing Mondays: Consulting By-Products and Selling More to Your Clients
Good morning Marketing Monday peoples! Welcome back. In the creation and delivery of most products and services by-products are produced. The majority of business owners and consultants pay little attention to these. They ignore them or don’t even know they … (READ MORE…)
Best Hosting Companies for Your Consulting Website
Every consultant should have a website or blog. But no consultant should have to deal with the headaches that can come with hosting your website with the wrong company. A common question we get from consultants is “where should I … (READ MORE…)
