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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Brand Consulting
Guest Post: Picking a Great Name For Your Consulting Business
Today’s guest post is written by Zeke Camusio of The Outsourcing Company. This time around Zeke gives us some tips to think about and consider when naming your consulting business or helping a client come up with a name for … (READ MORE…)
Advertising for Consultants: Giving Your Message Meaning
It doesn’t matter if you specialize in marketing, SEO consulting, or IT, you should only advertise with purpose and a strategic plan. Generally, one-dimensional advertising is ineffective and lacks foresight by the cost-conscious consultant. One-dimensional advertising is like one roll at … (READ MORE…)
Print Media for Marketing Consultant Services
Whatever consulting niche you choose, printed material will form a part of the plan for marketing consultant services to potential clients. Although these days, much of your marketing will probably be carried out online, either on your website, or through … (READ MORE…)
Naming Your Consulting Business
When starting your consulting business, this is possibly one of the first issues you will wrestle with. Coming up with consulting firm names can be a tricky proposition, and one that requires a lot of thought from you! A popular … (READ MORE…)
Make Print Advertising Work for Your Consulting Business
There is a certain amount of consulting egotism that goes into advertising. This is especially true with printed publications such as newspapers and magazines. Some consulting practices like to see their ads … and it is easy to lose sight … (READ MORE…)
Make Your Firm Stand Out
You look at a Mercedes Emblem and you know what you are looking at and what to expect. The same can be said for the distinctive “B” utilized by the Boston Red Sox, or the Golden Arches of MacDonald’s. These … (READ MORE…)
Branding Consulting Businesses For Success
What exactly is branding you may wonder? Branding is a collection of all of your marketing efforts, from graphic elements, like logos and corporate colors, to written pieces, your tagline, methodology and objective, to your interaction with clients and what … (READ MORE…)
