Business Consulting Buzz » Brand Consulting

Consulting Lesson from 2 Dentists

Michael Zipursky — Thu, 02 Feb 2012 14:00:21 +0000

This is a tale of two dentists. There is an important business lesson in this which I’ll get to in a minute… This is a tale of two dentists. There is an important business lesson in this which I’ll get … (READ MORE...)

Consulting Lesson from 2 Dentists is a post from: Business Consulting Buzz

Marketing Mondays: Creating Your Dream List of Consulting Clients

Michael Zipursky — Mon, 05 Dec 2011 14:00:34 +0000

Chet Holmes in his wonderful book The Ultimate Sales Machine teaches the methods he used to grow several businesses into multi-million dollar empires. One of the most powerful concepts he shares is that of the Dream Client list. In our … (READ MORE...)

Marketing Mondays: Creating Your Dream List of Consulting Clients is a post from: Business Consulting Buzz

Knock Out the Goliaths of the Business World – How to Compete Against a Dominant Brand

Amanda DiSilvestro — Wed, 14 Sep 2011 13:00:35 +0000

Just when you think the start-up struggles are over and your small consulting business is finally on its feet, there are plenty of big power companies to put you back on your toes. Fortunately, there are ways to market your … (READ MORE...)

Knock Out the Goliaths of the Business World – How to Compete Against a Dominant Brand is a post from: Business Consulting Buzz

What Are YOU Known For in your Consulting Business?

Stephanie Ward — Wed, 08 Jun 2011 13:00:33 +0000

What are you known for? Can you answer this question quickly and easily? If so, congratulations – you’re one of the few. If not, don’t worry I’m going to help you figure it out. The benefits of being clear about … (READ MORE...)

What Are YOU Known For in your Consulting Business? is a post from: Business Consulting Buzz

Consulting Business Names: How to Choose a Great One

Michael Zipursky — Mon, 28 Mar 2011 13:00:30 +0000

So you want a great name for your consulting business? Or maybe you’re tired of your current name and feel its time for a rebranding? Whatever the reason, here is some food for thought when it comes to consulting business … (READ MORE...)

Consulting Business Names: How to Choose a Great One is a post from: Business Consulting Buzz

Personal Branding Consultant Dan Schawbel

Michael Zipursky — Thu, 06 Jan 2011 14:00:28 +0000

Dan Schawbel is a personal branding expert, consultant, author and speaker. Dan is the managing partner of Millenial Branding, LLC, author of the best selling career book Me 2.0, and is a columnist for BusinessWeek and Metro US. Not to … (READ MORE...)

Personal Branding Consultant Dan Schawbel is a post from: Business Consulting Buzz

4 Branding Checklists for Consultants

Michael Zipursky — Wed, 10 Nov 2010 14:00:46 +0000

Here are 4 of the best branding checklists we’ve found from around the web for you. One of my favorites is the Naming Guide from Igor, a branding and naming consultancy. Strategic Branding Checklist Branding Guidelines Checklist Brand Builder’s Checklist … (READ MORE...)

4 Branding Checklists for Consultants is a post from: Business Consulting Buzz

2 Powerful Tips for Controlling Your Consulting Brand Online

Sam Zipursky — Mon, 13 Sep 2010 13:00:24 +0000

Do you have a strategy in place that is helping you control how people are finding out about you online? When someone types your name or your consulting company’s name into Google what kind of results do they find? These … (READ MORE...)

2 Powerful Tips for Controlling Your Consulting Brand Online is a post from: Business Consulting Buzz

Naming Tips for Branding Consulting Services

Sam Zipursky — Sun, 01 Nov 2009 03:39:55 +0000

You don’t need to be a trained brand consultant to have your stuff together when it comes to putting out a cohesive and uniform business message to the world around you. Many of the readers of this blog have asked … (READ MORE...)

Naming Tips for Branding Consulting Services is a post from: Business Consulting Buzz

City of Bristol Gets Heat for Hiring Consultants

Michael Zipursky — Mon, 21 Sep 2009 23:59:19 +0000

Looks like the ‘evil’ consultants are back at work. The city of Bristol (England) paid a consulting firm over $100,000 to come up with a new name for the Museum of Bristol. The new name they came up with? “M Shed”. … (READ MORE...)

City of Bristol Gets Heat for Hiring Consultants is a post from: Business Consulting Buzz