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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Brand Consulting
Consulting Lesson from 2 Dentists
This is a tale of two dentists. There is an important business lesson in this which I’ll get to in a minute… This is a tale of two dentists. There is an important business lesson in this which I’ll get … (READ MORE…)
Marketing Mondays: Creating Your Dream List of Consulting Clients
Chet Holmes in his wonderful book The Ultimate Sales Machine teaches the methods he used to grow several businesses into multi-million dollar empires. One of the most powerful concepts he shares is that of the Dream Client list. In our … (READ MORE…)
Knock Out the Goliaths of the Business World – How to Compete Against a Dominant Brand
Just when you think the start-up struggles are over and your small consulting business is finally on its feet, there are plenty of big power companies to put you back on your toes. Fortunately, there are ways to market your … (READ MORE…)
What Are YOU Known For in your Consulting Business?
What are you known for? Can you answer this question quickly and easily? If so, congratulations – you’re one of the few. If not, don’t worry I’m going to help you figure it out. The benefits of being clear about … (READ MORE…)
Consulting Business Names: How to Choose a Great One
So you want a great name for your consulting business? Or maybe you’re tired of your current name and feel its time for a rebranding? Whatever the reason, here is some food for thought when it comes to consulting business … (READ MORE…)
Personal Branding Consultant Dan Schawbel
Dan Schawbel is a personal branding expert, consultant, author and speaker. Dan is the managing partner of Millenial Branding, LLC, author of the best selling career book Me 2.0, and is a columnist for BusinessWeek and Metro US. Not to … (READ MORE…)
4 Branding Checklists for Consultants
Here are 4 of the best branding checklists we’ve found from around the web for you. One of my favorites is the Naming Guide from Igor, a branding and naming consultancy. Strategic Branding Checklist Branding Guidelines Checklist Brand Builder’s Checklist … (READ MORE…)
2 Powerful Tips for Controlling Your Consulting Brand Online
Do you have a strategy in place that is helping you control how people are finding out about you online? When someone types your name or your consulting company’s name into Google what kind of results do they find? These … (READ MORE…)
Naming Tips for Branding Consulting Services
You don’t need to be a trained brand consultant to have your stuff together when it comes to putting out a cohesive and uniform business message to the world around you. Many of the readers of this blog have asked … (READ MORE…)
City of Bristol Gets Heat for Hiring Consultants
Looks like the ‘evil’ consultants are back at work. The city of Bristol (England) paid a consulting firm over $100,000 to come up with a new name for the Museum of Bristol. The new name they came up with? “M Shed”. … (READ MORE…)
