Our Consulting Course
Consulting
Success
SystemOur most popular course teaches you how to become a more successful consultant. Packed with strategies, techniques and action steps to help you land more clients and increase your income.
Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
Featured In…
Fees Calculator
Visit The Consulting Fees Calculator »
Category Archives: Consulting Articles
Consulting Lesson from 2 Dentists
This is a tale of two dentists. There is an important business lesson in this which I’ll get to in a minute… This is a tale of two dentists. There is an important business lesson in this which I’ll get … (READ MORE…)
Marketing Mondays: Host-Beneficiary Marketing For Consultants
Jay Abraham, one of the leading marketing minds of our time, teaches an extremely powerful marketing strategy called the Host-Beneficiary. Let me give you an example of how this works. You run a yoga studio (or you consult for one). You … (READ MORE…)
Why Schools Are Broken and Reading Sucks: How to Really Learn
My friend and first rate consultant, Aarni Heiskanen owner of AE Partners, recently shared some research he found on the Harvard Business Review website regarding learning and retaining the information we consume. One look at this diagram and you quickly … (READ MORE…)
Marketing Mondays: Consulting By-Products and Selling More to Your Clients
Good morning Marketing Monday peoples! Welcome back. In the creation and delivery of most products and services by-products are produced. The majority of business owners and consultants pay little attention to these. They ignore them or don’t even know they … (READ MORE…)
Best Hosting Companies for Your Consulting Website
Every consultant should have a website or blog. But no consultant should have to deal with the headaches that can come with hosting your website with the wrong company. A common question we get from consultants is “where should I … (READ MORE…)
Turning One Simple Idea Into a Fortune: Book Review
A few pages into Stephen Key’s new book “One Simple Idea” I knew it was going to be a good read. In fact, the subject of the book, licensing, is one I’ve been interested in for quite some time. As … (READ MORE…)
Marketing Mondays: Differentiating Your Consulting Services
I had a coaching call the other day with an experienced business owner that wanted my advice on how to position his consulting services in his market. His challenge was that he’d chosen an extremely competitive market and he was … (READ MORE…)
Demonstrating Your Consulting Expertise
You’re good at what you do, right? I’ll take your word for it because I’m in a good mood and generally a nice guy…but why should anyone else? Seriously. What makes you an expert? Why should a business owner give … (READ MORE…)
Marketing Mondays: Creating Your Dream List of Consulting Clients
Chet Holmes in his wonderful book The Ultimate Sales Machine teaches the methods he used to grow several businesses into multi-million dollar empires. One of the most powerful concepts he shares is that of the Dream Client list. In our … (READ MORE…)
The Secret Power of Visioning for Consultants
At the start of the year I took a new approach to planning that has changed my life. I was sitting in the Japan Airlines Business Class lounge at the Tokyo/Narita airport waiting for my flight home. At the start … (READ MORE…)
