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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Category Archives: Advertising Consulting
The Distant Cousins of Public Relations and Advertising
Listening to the news or to talk shows can be mind-boggling these days, not to mention terrifying. There are so many forces driving our economy that pundits are desperately seeking someone to blame it on. Time Magazine recently came out … (READ MORE…)
Advertising for Consultants: Giving Your Message Meaning
It doesn’t matter if you specialize in marketing, SEO consulting, or IT, you should only advertise with purpose and a strategic plan. Generally, one-dimensional advertising is ineffective and lacks foresight by the cost-conscious consultant. One-dimensional advertising is like one roll at … (READ MORE…)
Advertising Guidelines for Online Marketing
When developing online advertising plans for your consulting business, your expanding practice must be disciplined. New firms find it tempting and a bit overwhelming to be faced with aggressive advertisers. All advertisers have a schedule that will boost your image, … (READ MORE…)
Print Media for Marketing Consultant Services
Whatever consulting niche you choose, printed material will form a part of the plan for marketing consultant services to potential clients. Although these days, much of your marketing will probably be carried out online, either on your website, or through … (READ MORE…)
Advertising Methods for Business Consultants
Whether you’re just starting a consulting firm, or looking for more ways to market an existing business, there are probably numerous advertising possibilities you’ve overlooked. Here are a few methods that you might want to look into and consider. Online … (READ MORE…)
Advertising Brochure Tips for Business Development Consultants
The days when business development consultants presented prospects with a standardized corporate pamphlet or brochure are long gone. Your consultancy’s brochures not only deliver your brand but they reveal a great deal about your practice’s approach to customer service. In … (READ MORE…)
Make Print Advertising Work for Your Consulting Business
There is a certain amount of consulting egotism that goes into advertising. This is especially true with printed publications such as newspapers and magazines. Some consulting practices like to see their ads … and it is easy to lose sight … (READ MORE…)
Make Your Firm Stand Out
You look at a Mercedes Emblem and you know what you are looking at and what to expect. The same can be said for the distinctive “B” utilized by the Boston Red Sox, or the Golden Arches of MacDonald’s. These … (READ MORE…)
