Author Archives: Michael Zipursky

Marketing Mondays: Networking Sucks! Unless You Do It the Right Way

How’s your Monday going? I gotta say, most networking events suck! You walk into the building where the event is taking place, look around and wonder what to do next. Two things generally happen. You decide to make a move … (READ MORE…)

Alan Weiss Consulting Interview: Part 2

We’re back with Alan Weiss, the Million Dollar Consultant. We’re carrying on from Part 1 of our Alan Weiss Interview. Mike: Many people use the term these days of value based fees but far fewer actually understand what it means.  … (READ MORE…)

Million Dollar Coaching: Book Review

In an interview with a TV producer recently I was asked if, as a consultant, my job involves a lot of coaching clients in addition to consulting projects. Great question, I told him. It sure does. As I thought about … (READ MORE…)

Marketing Mondays: Breaking Down the 80/20 Rule for Consultants

Paretto’s Principle. Also called the 80/20 rule. I’m sure you’ve heard of it. 80% of your results come from 20% of what you do. This principle can be applied to many things in life. As a business owner and consultant … (READ MORE…)

How to Make More and Work Less with Business Systems: Book Review

I’ve just finished and put down my copy of “Work the System: The Simpe Mechanics of Making More and Working Less” by Sam Carpenter, and it’s got me thinking… I’ve been involved in building and running 6 companies to this … (READ MORE…)

Alan Weiss Consulting Interview: Part 1

I recently had a chance to interview Alan Weiss and we’ll be sharing the full interview with you on the blog. Here’s part 1, enjoy… Mike: We are here with Alan Weiss, author of over 40 books on consulting, many … (READ MORE…)

Marketing Mondays: Tips to Demonstrate Your Expertise

Magical Monday! Grab your cup of coffee, glass of wine or whatever suits you best… Social media provides many ways for business owners and consultants to ‘get out there’ and demonstrate their consulting expertise. One powerful way to do this … (READ MORE…)

Consultants Guide to Virtual Employees: Book Review

I recently received a review copy of The Virtual Manager by Kevin Sheridan (published by Career Press). Kevin Sheridan is the CEO of HR Solutions Inc and his bio states he’s consulted for some of the world’s top companies and … (READ MORE…)

Marketing for Consultants: Strategies, Budget, ROI and More: Survey Results

We recently conducted a survey on marketing for consultants where we asked our readers 3 questions: What type of marketing do you spend the most time on? Which of the above has made your business the most money? How much … (READ MORE…)

Marketing Mondays: Why You Can’t Succeed Alone

Myth or truth: Professionals don’t need help because they are professionals? This is common myth. It’s understandable why people fool themselves into thinking this. If you’re such an expert in your area why would you need the help of someone … (READ MORE…)