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Learn More »Zipursky Cousins
Business Consulting Buzz Co-Founders Michael and Sam, often called the "Zipursky Cousins," have advised companies around the world for over a decade. Their work has appeared in the media and their programs are used by thousands of consultants in more than 23 countries.
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Author Archives: Michael Zipursky
Give Attention to Marketing Your Consulting Services
It was 7am on a wet and dark winter morning and I was walking into a local coffee shop for a meeting. Back story: A friend of mine asked me to meet with Dennis. I was told he was a … (READ MORE…)
Marketing Mondays: Build Your Consulting Business by Writing Articles
The first time I wrote an article for a business publication I got 3 emails from business owners that had read my article and wanted to hire me. The next article got more inquiries and all I did was write! … (READ MORE…)
Super Consulting Combo Special Now Available
To help you make 2012 your most successful year yet we’ve put together a very special consulting package for you. This package will help arm you with the skills, knowledge and techniques to become a more successful consultant. During this … (READ MORE…)
Marketing Mondays: Speaking Strategies for Consultants
Speaking as a consultant can double your current income. In fact, it can often replace your income completely. Speakers get anywhere from $500-$25,000 per talk (some more). As a marketing channel it’s a great way to expand awareness for your … (READ MORE…)
How Consultants Work Smarter: Book Review
There are only 1440 minutes in a day. That’s just 96 15 minute blocks. Each 15 minute block is roughly 1 percent of your day! Are you making the most of that time? That is the question that Jason Womack … (READ MORE…)
Marketing Mondays: Harness the Power of Newsletters
Newsletters need to get more respect. They are one of the most powerful marketing weapons you can have in your arsenal. They are one of the most powerful marketing weapons you can have in your arsenal. For current clients: You … (READ MORE…)
Consulting Lesson from 2 Dentists
This is a tale of two dentists. There is an important business lesson in this which I’ll get to in a minute… This is a tale of two dentists. There is an important business lesson in this which I’ll get … (READ MORE…)
Marketing Mondays: Host-Beneficiary Marketing For Consultants
Jay Abraham, one of the leading marketing minds of our time, teaches an extremely powerful marketing strategy called the Host-Beneficiary. Let me give you an example of how this works. You run a yoga studio (or you consult for one). You … (READ MORE…)
10 Things Clients Hate and How to Avoid Them
I just read a series of great posts on Andrew Sobel’s blog on “Things Clients Hate.” I thought you’d see value in these and so I’ll share the top 10 with you today, plus my notes on each… A generic … (READ MORE…)
Marketing Mondays: Take Your Marketing Out of the Building
I’m sure there have been some scientific studies on this topic. If there haven’t there sure should be. I’ve talked with enough professionals to know that the biggest fear most people face in the business world is taking action. Well, … (READ MORE…)
