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Author Archives: Michael Zipursky
10X Business Growth: How an Engineer Turned Consultant Uses Marketing Automation
Interview Transcript Mike Zipursky: Hi, everyone. It’s Michael Zipursky here and I’d like to welcome you to another show. Today, we have Steve Gordon with us from Steve Gordon Marketing Florida. Steve took an engineering consulting firm from $250,000 to …CONTINUE READING »
The Consulting Proposal: A Guide to What It Can and Can’t Do
Over the years I’ve found that many consultants misunderstand the real purpose and place of a consulting proposal. The consulting proposal’s job isn’t to ‘win’ the client, you should have already ‘sold’ the client on your services before submitting the …CONTINUE READING »
The Best Marketing Tactic for Consultants
Click here to ReTweet: The Best Marketing Tactic for Consultants The right marketing strategy and approach can literally have your phone ringing off the hook. Your inbox flooded with inquiries from prospective clients hungry to pay you to help them. Consultants …CONTINUE READING »
This Is Why Consultants Blog: Interview with Tamara Gielen
Interview Transcript Mike Zipursky: Hi, everyone. It’s Michael Zipursky from Business Consulting Buzz. Today, I’m excited to have Tamara Gielen on the show. Tamara Gielen has over ten years of experience in online email and direct marketing. She is the …CONTINUE READING »
3 Psychological Tactics To Land More Consulting Projects
I was re-reading a few books on psychology recently by authors that focus on marketing, advertising and sales…and thought I’d share with you 3 tactics that you can use to win more consulting projects. 1. Make the First Commitment Small …CONTINUE READING »
How to Write a White Paper That Wins Consulting Projects: Interview with Gordon Graham
Click to play: Interview Transcript: Mike Zipursky: Hi, everyone. It’s Michael Zipursky from Business Consulting Buzz. Today, Gordon Graham, we have him on the show. He’s a white paper writer and consultant. He’s worked with Google, Oracle, Intuit among many …CONTINUE READING »
Best Questions to Ask Your Consulting Clients
Click here ReTweet: “Best Questions to Ask Your Consulting Clients” One of the most important skills a consultant can possess is the ability to ask clients the right questions at the right time. I know that sounds simple, but don’t …CONTINUE READING »
From Zero to $300,000 In 18 Months: Interview with Organizational Development Consultant Betsy Jordyn
Click to play: Interview Transcript: Mike Zipursky: Hi, everyone. This is Michael Zipursky from Business Consulting Buzz. Today, I’m happy to welcome Betsy Jordyn to the show. Betsy is the founder of Accelera Consulting Group. She is an organizational development …CONTINUE READING »
Marketing for Consultants: Survey Results [Infographic]
We asked over 10,000 consultants how they market their services, what is and isn’t working for them, and other juicy details about their consulting business. Here are the results from our survey and we welcome you to share this with …CONTINUE READING »
Consultant Questions: Part 2
Consultant Questions: Part 2 (25:56) This is the second round of answers to your questions about starting, running and growing a successful consulting business. Questions covered include increasing consulting fees, delivering more value on client projects, creating an online presence …CONTINUE READING »
