Author Archives: Bob McCarthy

One-to-One Marketing for Consultants – The Follow-Up

Bob McCarthy | March 7, 2013 | Leave a comment

This is the fifth and final article in a series of five articles on one-to-one marketing. If you missed the previous four, here they are: 4 steps The List The Offer The Message So you’ve generated some new consulting client leads.  That’s …CONTINUE READING »

One-to-One Marketing for Consultants – The Message

Bob McCarthy | February 28, 2013 | 1 Comment

The fourth in a series of five articles on one-to-one marketing. If you missed the previous three, here they are: 4 steps The List The Offer Once you have your list and offer in place, it’s time to think about …CONTINUE READING »

One-to-One Marketing for Consultants – The Offer

Bob McCarthy | February 21, 2013 | Leave a comment

This is the third in a series of five articles on one-to-one marketing. If you missed the previous two, here they are: 4 steps The List It may surprise you to learn that people don’t respond to award-winning creative, clever …CONTINUE READING »

One-to-One Marketing for Consultants – The List

Bob McCarthy | February 14, 2013 | Leave a comment

The second in a series of five articles on one-to-one marketing. Here is a link to the first one “One-to-One Marketing for Consultants – 4 Steps“ Everyone has a list these days. Thanks largely to the growth of email, more …CONTINUE READING »

One-to-One Marketing for Consultants – 4 Steps

Bob McCarthy | February 7, 2013 | 4 Comments

The first in a series of five articles on one-to-one marketing. Consultants are understandably skittish about marketing – especially overt methods of marketing. Having to reach out and actually sell was never part of the plan. The vast majority of …CONTINUE READING »