38 Marketing Methods to Jumpstart Your Consulting Business

Michael Zipursky | August 15, 2011 | 8 Comments

Some consultants don’t market their consulting services enough. Others try and do too many things at once. What you should be doing is focusing on a 2-3 areas of marketing and do them well, very well.

When you’ve mastered one of those you can add another.

If you’re finding that one method isn’t working for you, and you’ve really given it a solid try, not once, but several times…it’s okay to switch it up and try another that might work better for you.

Here are 38 ideas to jump start your marketing:

1. Sales letters
2. Blogs
3. Websites
4. Social Media
5. SEO
6. Pay Per Click Advertising
7. Banner Ads
8. Postcards
9. Fax Blasts
10. Email Broadcasts
11. Email Newsletters
12. Print Newsletters
13. Print Advertising (Display)
14. Print Advertising (Classifieds)
15. Seminars
16. Presentations
17. Exhibits
18. Moderate a Panel
19. Networking
20. Referrals
21. Lunch Meetings
22. Direct Calling
23. Articles for Publications
24. Articles for Blogs
25. Whitepapers
26. Case Studies
27. Sponsorships
28. Directories
29. Radio
30. Television
31. Press Releases
32. Events
33. Critiques
34. Joint Ventures
35. Webinars
36. Publish a Book
37. Write an E-Book
38. Videos

Can you think of any others?

How many of these have you tried and which have worked best for you?

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  • Jun

    This is a great list. I found it a bit overwhelming however.

    • http://www.consulting-business.com Michael Zipursky

      Jun – remember that this list is just to give you additional ideas, there’s no need (and in fact you shouldn’t) run too many marketing activities at once.

  • Raul Minnos

    So many ideas I have yet to try and so I should get start on this.

    • http://www.consulting-business.com Michael Zipursky

      Hi Raul – as mentioned to Jun above, I’d recommend against implementing too many marketing initiatives at once – you’ll stretch yourself too thin. Choose 2-4 from the list and create a strategy that incorporates them all, so they work to support each other, and then focus on those for a while. As you build each one and get it established you can tweak and adjust and add other channels as needed.

  • http://twitter.com/mariahayess Maria Hayes

    This list contains vast information of marketing techniques in summarized form.

  • Sasha Berson

    What is your specialty, Mainasarafina?

  • http://businessmarketingtechniques.com/ Business marketing techniques

    These methods really work for consultancy business. I have tested them and got a great result in exchange.

  • naf

    how do i start advertising or getting a client for SEO?